Search Engine Marketing Tips - Takes You Site To The Peak

Day by day competition among the online businesses is gaining momentum. Every online owner wants their site to be prominent and rank in a high position. One has to think and work in the right direction to make their site popular. Everyone wants their site to get picked up by the search engine and ranks higher in the World Wide Web. To popularize any website is a very tough job. Search engine marketing tips will help you in this regard. Any online owner is known by his site. He will fetch lots of accolades only when his site is capable of dragging innumerable visitors. Proper implementation of the marketing tips may prove wonder.

Search engine marketing tips are effectively used for optimizing websites. The tips will be very helpful for those who are in the online business and willing to boost up his site. There are many search engines marketing firm that work towards lifting your sites. Hiring an efficient marketing firm will help in increasing the traffic for your site. They adopt certain strategies which proves miracle for your site. The owners feel satisfied and relax once their site is recognized by one and all. The search engine marketing firm always implements new techniques for the betterment of the site. Those firms will work hard in lifting up your site. Search engine marketing tips are quite beneficent and almost every website is using those tips.

If you own a website and struggling to rank your site in a higher position, then search engine marketing tips will be the best option. Only proper planning can boost up your website. Once, your site is picked up by the well known sites like Google, Yahoo and MSN, you will feel that your work is almost done. The position of your site becomes stronger if it is capable of dragging more traffic. Once, your site becomes popular and well known among the internet surfers, it will be very hard to lower down your site. Only a good professional can take your online business to a great height and earn maximum profit. Every online site fights hard to make their site visible. It is not at all an impossible task and proper planning can only make this happen.

Many times, in spite of having a good content, coding, images and other elements, your site may not gets picked up by the popular sites. In this case, proper implementation of the search engine marketing tips may be very effective. It will make your website presence felt in this crowded world of websites. Then only, everyone in the World Wide Web will realize your existence. Non-existing of the website is a nightmare for all the online owners and today almost 90% of the online businesses is suffering from this nightmare. Installation of blogs on your website may prove wonder. Search engine will index blogs faster than any other pages on your website. Another method to get picked up by the search engine is to work on contents. The contents should have appropriate keywords and the length of the content should also be maintained.

Source: www.cometsearchenginemarketing.com

AdSense for video now in beta

In a very short time, watching videos online has become a common pastime, and the imagination of artists and other content owners continues to fuel this trend. Meanwhile, across the industry, advertisers and video publishers continue to look for the best solution that balances the needs of video fans with the need for video sites to generate the revenue that enables them to continue to be creative as they grow.

Enter, stage left: the AdSense for video beta. This approach takes the same non-intrusive InVideo ad format used on YouTube and extends it across video partner sites on the Google Content Network. This enables advertisers to run a single campaign across the largest network of online video content.

Unique to AdSense for video are text overlay ads contextually targeted to a combination of signals in your videos and on your site. With these overlay ads, the user's experience is not interrupted; users determine how much they want to interact with the ad.

We have two major goals: to make it easier for publishers to monetize video online, and for advertisers to learn how to reach the video community. Towards these ends, today we're also launching a single destination with an overview of various options to expand online video opportunities called Google Video Advertising Solutions. We hope this will be your starting point to understand how to leverage the Google Content Network and YouTube to make the most out of the online video experience. You can also see our overview videos for advertisers and publishers -- because isn’t video the best way to experience video?

We've been working with a number of video partners (e.g. popular destinations like BobVila.com, eHow, MyDamnChannel, ExpertVillage, PinkBike, TheNewsRoom, and social video aggregators like Revver, blip.tv, and GodTube). And we're also working with several key video platform solution solutions like Brightcove, Yume, Tremor Media, and Eyespot Network, who have plugged our ads into their platforms.

There are some criteria that publishers have to meet to participate in AdSense for video, which you can learn about on the Inside AdSense blog.

Source: www.google.com

First position vs Top 10

Click-Through Rate Declines Rapidly After #1

According to the study, you can expect your click-through rate to decline rapidly after position 1. Click-through rate, or CTR, is computed by dividing the number of times a listing or ad was clicked by the number of impressions, or times it was viewed.

A search engine will have a limited number of impressions for any given keyword or phrase. Think of these impressions as a Boston crème pie with each search position occupying a slice of that pie. Unfortunately, if you’re last in line at the desert bar, the piece of pie you get will be dramatically smaller the further you are from that first slice.

For example, with Overture, if you receive 100 clicks per day for a number 1 position on “strawberry cheesecake,” then according to the study, you could expect to receive about 77 clicks in the number 2 position. A number 3 position drops to about 59 clicks. By the time you reach position 10, you would receive only 7 or 8 clicks. The relative percentages vary between Overture and Google AdWords, but the conclusion remains the same: You can literally double your traffic by simply improving your rankings by a few positions.

Paid Placement Implications

So when dealing with paid placement, should you always go for that number 1 slot? Only if maximizing your traffic is of paramount importance, as you’ll normally pay a premium for the first few positions. You must know how much you can afford to pay before you begin to lose money. Otherwise, you can burn through a lot of cash in a hurry.

With organic search, computing ROI (return on investment) is less straightforward, but it’s also less risky. Organic listings are free. You have an investment in time getting started, but once you secure that number 1 placement, you could receive the aforementioned 100 clicks per day for free. The challenge in this is knowing how to do it in the least amount of time.

Source: www.pay-per-click-ppc.com

In search of the meaning of Googleism

The World Wide Web has brought a new level of enlightenment to modern society - thanks in part to the ubiquitous search engine Google. Whether you're talking rubbish at a dinner party or merely sitting around on Friday afternoon with too much idle time on your hands, the Net can open new avenues of knowledge and insight with just a few keystrokes and mouse-clicks.

This all-knowing omipresence has seen the emergence of "Googleism". But like any great human movement, the concept is splitting into different factions Did you mean Googlism?. A colleague recently forwarded me some links on this topic and as I relaxed for a few moments from my recent labours on Opera II and Excel, I thought I would look into the subject in more depth. John Stokdyk reports

Some enthusiasts have embraced Google to such an extent that they have founded the Church of Google, where they explain: "We reject supernatural gods on the notion they are not scientifically provable. Thus, Googlists believe Google should rightfully be given the title of "God", as She exhibits a great many of the characteristics traditionally associated with such Deities in a scientifically provable manner."

These assertions are supported by nine proofs, including a comparison on Google trends of the search volumes for "Google", which outscores "God", "Jesus", "Allah", "Buddha", "Christianity", "Islam", "Buddhism" and "Judaism" combined.

"God is thought to be an entity in which we mortals can turn to when in a time of need. Google clearly fulfils this to a much larger degree than traditional "gods", concludes the church, which celebrates Google Appreciation Day 14 of September, the date on which the domain Google.com was first registered.

The elevation of Google to a quasi-religion does not amuse everyone, so the church helpfully posts a collection of complaint emails. "If," writes Graham, "the God of the bible is real, then you are really looking for trouble, and I pray that you will be saved so that your eternity is not one of torment and suffering, and that God be glorified through your conversion."

A rival and less controversial site, Googlism.com, is more straightforward in its homage to the great search engine. The site was created as a "fun tool to see what Google 'thinks' of certain topics and people" and trawls search results to present a summary profile of the victim. A search on "AccountingWEB", for example, reveals:

AccountingWEB is the oldest and most successful online community of accountants

AccountingWEB is the winner of the New Media Age 2001 "best media business website" award

AccountingWEB is well aware of the affinity of our members for Excel and other MS Office applications.

But, lo! There is yet another strand of Googleism, one propounded in part by Swedish search optimisation nerd Nikke Lindqvist, to reflect what he and many other webmasters spend so much of their time thinking about - how their sites are ranked on Google and other search engines.

This is a good site to visit if you have any passing interest in search engine optimisation, as it focuses with theological intensity on efforts to deal with the original "Google bomb" in which the search string "miserable failure" brings up George W Bush's CV as the top result. Another thread notes the increasing sensitivity of Google's brand managers to protect the trademark by trying to force other sites to remove definitions of the verb to "google" as a term for internet searching.

One link leads to an email from a Google trademark lawyer who explains: "Our brand is very important to us, and as I'm sure you'll understand, we want to make sure that when people use "Google," they are referring to the services ourcompany provides and not to internet searching in general."

Should you want to take this further, you know where go next... Hours of pointless trivia-hunting are guaranteed.

Source: www.accountingweb.co.uk

Social Media Optimization is a Method to Optimize Your Site

Every other day we come across various changes in technology with latest and updated techniques. Social media optimization is a development process to optimize a website so that it amalgamates with an online community or to a community website easily. Well, it can also be said that it is a method of modifying a website so that the promotion of website gets easily done through social mediums or through online communities. The users or the visitors do help in making the business popular. The web users or visitors visit the website and come to know about its relevance and its use for themselves. In this way the website gets promoted by an easily and effective medium and many people get connected through this social medium. The optimization of website is also done due to the high demand in the market. The web owner modifies in the site to make itself much familiar and useful for the online visitors.

Social media optimization serves as a marketing tool for any business whether it is a new business or an old one. You must design your website keeping in mind the importance and meaning of your business. This will definitely help you to get a fast growth in your business. Today the web has huge response and it can easily reach anyone and anywhere around the world. The success behind social media optimization is that it caters to many users needs. People visit such websites and become member of social media websites to get connected to millions of people globally. And in other way the business promotion also gets executed through social media optimization. Online marketing methods have become so easier that many businesses are tempting towards it.

The icons or the links on a social media site are the perfect example of social media optimization that comes across to the online users. The web visitors click on the link or icons if they feel it will be helpful for them. This concept is sprouting with a fast pace ever since it came into being and many business is getting towards. It has really made many business or firm quite popular. The internet marketers are looking for the many other social media tactics to influence with pioneering ideas and concepts for its clients and businesses. You get so much affected by the social website that you feel something missing if you are not able to visit the social site. Here you find many of your relatives
and friends staying in any corner of globe.

This has happened due to globalization which had made everything easily accessible and in everyone’s reach. Use of latest and highly advanced technology has made everything in our reach. So you need to make such strategies that makes your business truly successful. Along with this you have to make your site link available on other reputed websites where you can expect maximum viewing. You can also exchange links with other websites so that you are not left with any option to make your business popular.

Social media websites are quite popular among many users and many other are joining the community everday.Social media optimization serves an effective business tool that can make your business boom with such techniques.

Source: http://www.cometsearchenginemarketing.com.

Search Engine Optimization Is Highly Profitable

Running a successful business requires lots of effort, time, dedication, professionally trained manpower and the use of the latest technology and strategies that are coming up from time to time. Today almost all business has an online presence and if you want to become successful you will also have to put up an online presence of your site on the World Wide Web. After a site has been put on the web, the site owner needs to ensure that prospective customers know about this presence and come to their site to buy the goods or services that they are offering. SEO or search engine optimization is the best way through which an online site can get promoted on the web. Search engine optimization makes use of several methods and only a professional will be able to decide what methods will be suitable for a site.

SEO services are offered by several search engine marketing firms that operate in that city. It is understood that a person who runs a business may not be familiar with the different online techniques for making their online site popular and this is exactly where professionals working for SEO New York can guide a business owner. You must understand that the methods of promotion on the web i.e. SEO is extremely different from the off-line methods of promotion. The only way through which online visitors can come to know about the presence of an online site is through the help of all the major search engines. It is not easy to get listed at the top of the search results of search engines, and one needs to put in lots of effort to do this.

They have different criteria based on which they decide on the popularity and importance factor of a site. So what professionals working for SEO do is make the site in such a manner that search engine easily find the site and give higher rankings to it. The site must be user friendly and this is the most important quality if you want to retain your customers. It may be that someone may just stumble to your site from anywhere, but you can retain them only when you provide them quality services. Make sure that all the information that you provide on your site is updated on a regular basis so that you can retain customers.

Search engine attribute rankings to a site based on several aspects and content is one of the major aspects. The content on the site must be keyword heavy and keywords are those words which specifically describe the service or the goods offered by a particular business. If you are not certain as to which keywords are the most appropriate for your business, you can ask the SEO professionals to help you out. They use proper research methods and suitable tools to find out the keywords that will suit your business. After the keywords have been found out, only then can search engine optimization be done properly for a site.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing,Social media optimization, SEO New York.To get the SEO tips from search engine marketing firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

Source: www.cometsearchenginemarketing.com

Yahoo Live tries livestreaming

Last night, Yahoo dropped a new service on the world: the livestreaming service Yahoo Live. Conceptually it's very much like uStream and other livestream products. Anyone can set up a channel and embed the live player (though, oddly, not the text chat that goes with it) on their own page.

One of the really cool features of Yahoo Live is its multi-camera viewing panel. In addition to the video feed you tune in to, four other video channels -- of other users watching the same stream you are -- appear below the main video. You can jump to those channels quickly, and change the lineup of the secondary video channels by selecting names from the main video's chat window.

Yahoo is launching the service with an API, allowing people to mash up their own streaming video services. That's very cool, and unusually forthcoming. Most services don't go public with APIs, if ever, until the site has been live for a little while.

Unfortunately, Yahoo Live launched with a serious capacity deficit. I had the service go from functional to "our servers are smoking" several times when the user count broke about 800. Hey Yahoo: this is why the private beta was invented. If you don't want to put Yahoo-sized capacity into a new product, don't pretend that it's ready for a public viewing.

No word yet on how Google / YouTube will react, nor if a mobile version will appear.

See also: Justin.TV, Kyte, Qik, Flixwagon, Comvu, Mogulus and Operator11. Care to lay odds on which, if any, can survive independently, or which will get acquired by Google, Facebook or MySpace?

Track Yahoo Live's progress on the site's blog.

Source: www.msn.com

Yahoo! and the future of the Internet

The openness of the Internet is what made Google -- and Yahoo! -- possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It's what makes the Internet such an exciting place.

So Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation.

Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies -- and then leverage its dominance into new, adjacent markets.

Could the acquisition of Yahoo! allow Microsoft -- despite its legacy of serious legal and regulatory offenses -- to extend unfair practices from browsers and operating systems to the Internet? In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors' email, IM, and web-based services? Policymakers around the world need to ask these questions -- and consumers deserve satisfying answers.

This hostile bid was announced on Friday, so there is plenty of time for these questions to be thoroughly addressed. We take Internet openness, choice and innovation seriously. They are the core of our culture. We believe that the interests of Internet users come first -- and should come first -- as the merits of this proposed acquisition are examined and alternatives explored.

Source: www.Google.com

The Difference Between On Page and Off Page Search Engine Optimization

On page search engine optimization is basically the search engine optimization techniques that specifically apply to the webpage which you are attempting to get ranked highly in the search engines for your specified search keyword. Off page search engine optimization, on the other hand, is the search engine optimization techniques that are applied to "Off page", that is on other people's websites. Basically off page search engine optimization involves managing the inbound linking structure of the inbound links to your website. The bottom line is that off page search engine optimization involves structuring your inbound links in such a way that the search engines recognize your website as having more importance than other websites.

Importance of On-Page Optimization.

So how important is on page search engine optimization? On page search engine optimization is all-important, and not very important all at the same time. Basically on page search engine optimization alerts the search engines to the topics of your webpage, which is of course absolutely necessary for the search engines to assign any type of ranking to your website or webpage for your topic, or keyword. However, on page optimization does very little, if anything, to increase your actual rankings in the search engines. So while on page optimization does very little if anything to increase your ranking in the search engines, without it the search engines would be hardly able to rank your webpage for any keyword.

On-Page Optimization Techniques.

So what are the on page search engine optimization techniques? In short, the on page search engine optimization techniques revolve around the idea of using and strategically placing your keyword or keyword phrase in various specific locations on your webpage and your webpage code.

Source: www.ezinearticles.com

Mash Up Your Website Via Social Media Optimization

Social media optimization is the latest buzzword that is capturing the attention of many website owners. Well, it will not be wrong in saying that social media optimization is adding key elements to a person's website and also enhances the quality of the content that makes the web managers or designers spread information easily across the major social sites. Moreover, internet is the biggest platform for sharing and interacting.

In fact, SMO is one of the most widely used methods through which one can interact and gain knowledge on various topics and issues. Moreover, social media optimization enables linkability of other websites or content to link back to your site, though only when demanded by you. The ways through which you can increase your natural listing amongst the top search engines is to get authority from various sites to link you with them, thus to increase your linkability with social media optimization is to make your site more informative and useful to others. In fact, the other methods used by SMO include blog writing, white papers, press releases, keyword targeted articles and RSS feeds. These methods are the most significant part of website optimization and should be any one's foremost priority.

One can say that it has raised the level of internet services as it enhances the visibility of the site and simultaneously gets the site a higher rank amongst the famous search engines like Google, MSN and Yahoo. Social media optimization also involves planned and laid out strategies that helps many websites in gaining popularity amongst these search engines. Moreover, one can say that it is a set of methods that actually generate publicity through internet and connect online communities and websites together at the same time. Social media optimization also makes tagging and bookmarking easy. For example, if the content of the website is tagged then it will be visible to others making viral traffic. To include social media optimization tagging on the website, one can add tagging links, such as Digg, Del.icio.us, Technorati, and many more. In fact, these tags can be added to other pages of the websites along with the home page. Moreover, when the visitors click tag button creating a suggestion box will be an added advantage, as it will help the visitor to obtain a relevant tag and notes.

Social media optimization additionally focuses on offering useful and relevant content on your website that can help you achieve in having more traffic. Today, many businesspersons prefer businesses conducted through social media optimization as it gives an edge over various other publicity methods. However, when content is published like an article, video, or audio file the web creator must ensure that it reaches maximum people within a short span of time. He can accomplish this task by submitting relevant information for high traffic websites. When the word is spreaded out about your catchy content, you will be able to receive backlinks to your site. Moreover, all this is possible because of social media optimization services. Therefore, this way the site will be able to create its own space amongst various search engines and also earn a rank as a top website.

Source: www.cometsearchenginemarketing.com