SEO Training & Website Optimization Steps

For an advertising agency to employ staff and train them on website design search engine optimisation, you can imagine the task to advise the account mangers on all aspects of online media solutions. Most advertising companies that deal with internet marketing promotions train their staff to know mainly about banner advertising. Any form of banner advertising is real easy pitch to learn. The employee just needs to be aware that it is one banner, one placement and it appears on a search engine.

SEO is a vast and rapid growing market in this day and age.

SEO training takes time and patience as there is so much to know and learn about that at first seems pretty daunting. Any advertising company that do SEO training will know that the employee will have to need to be aware of banner advertising in all shapes and sizes, cost per click advertising, cost per acquisition advertising, pay per lead advertising and the list goes on for your internet marketing strategy.
Before anyone wants to attempt SEO training be prepared for a long windy road as you integrate the knowledge of website design, keyword analysis and density checks, together with time taken for the actual SEO advertising campaign to have a good impact on your website. SEO training requires the employee to explain to potential customers the reason why SEO is the way to go for their online media solutions.

SEO Training - Website Design

When doing SEO training Weblinx let their account managers be aware of what a website design requires to be effectively picked up by search engine spiders not the web design itself. SEO training makes the account managers aware of page layout, internal and backward linking strategy and the text that is required on the web page for effective Google SEO.

SEO Training - Internal and External Linking

Another important factor of search engine optimisation we take into account in SEO training is the use of a proper internal and external; backward linking strategy of the website.
An internal linking structure is how you can guide a search engine spider around the site easily and effectively. The most common form is the use of text navigation menus or links on each page of the website. These are extremely beneficial to your search engine promotion campaign, as a search engine spider can easily navigate around the site and access all the other pages on the site rather than just coming into the one page and being stuck on it and then leaving your website.
The external or backward linking also needs to be put in place or implemented as it can improve the way in which a search engine would position or rank the site.
The more relevant external links you have in place going to the relevant sections of your website the more beneficial it is to your website promotion as a whole. This is because search engine spiders can easily come to your site from various locations and visit the site and view the content more often.
We go through how linking for external and internal links should be put in place during our SEO training sessions for your most effective online media solution.

SEO Training Cost Per Click

With SEO training CPC our account managers are trained to let you know that we are an internet marketing company who design at least fifty new pages for your website. It will be these pages that get found in the listings on Google delivering potential buyers to your website. When a costumer searches for the keywords you have secured with us it will be the page optimised by Weblinx.biz that they click on to enter your website. Weblinx.biz SEO Training lets the account managers know that you pay on a thirty day invoice only when you have agreed to the charge on the invoice and sign it then fax the invoice back to us. Our SEO training covers the use of a stat counter to monitor your clicks and keep in communication with you throughout the campaign. SEO training also covers the fact that Weblinx.biz need your campaign to be successful if we are to cover our costs so we keep optimising the pages when appropriate to deliver a profitable website design search engine promotion.
More info on SEO cost per click

SEO Training Pay On Page Placement

SEO training pay on page placement covers the fact the customer only pays when the website pages that Weblinx.biz design, reach within the agreed search engine positions (top twenty and top ten) on Google. There is a charge for the top twenty placement and the top ten position. SEO training covers the value of advertising on Google for just one keyword. How much are you willing to pay to have your website appear in the search engine rankings on the search engine Google? All prices for gaining search engine ranking will be agreed to at the onset of your website design search engine optimisation campaign. All of these aspects are covered in our SEO training sessions.

Best SEO Tips

Below is an easy to follow SEO training steps compiled by professional search engine optimisers to assist the businesses with their search engine optimisation and to help you understand how to implement the changes to your website that are required for successful SEO on the major search engines. The following may be considered as SEO secrets for onsite SEO optimization but in order to deliver a successful SEO campaign on the search engines you require external resources to compliment onsite SEO. The steps below are guidelines and a lot more is required but they are the fundamentals in preparing your website to have the right tools to compete in the front pages using basic SEO techniques.

SEO - Process	SEO - Descriptions	SEO Significance
SEO 1 - Keyword Analysis	The first step of any website optimization for SEO is to define which keywords or search terms you would like to be found under. The keywords selection is usually defined by the client; along with suggestion from your Weblinx account manager. Keyword sources generally tend to include search tools such as Google Suggest, overture and keywords related to the website/business the client is involved in - other keywords will generally be defined by client recommendations. This is because in all likeliness clients generally tend to already have an idea what they need to target for the SEO campaign.	Keyword selection is imperative for SEO and can often decide how effective your website can be. If the right keywords are targeted you would expect to see a much better return of click and enquiries as opposed to 'less relative' phrases for your SEO.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 2 - Keyword grouping	Keyword grouping involves an analysis into the keywords which have been agreed by client and Weblinx for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages. An old method many SEO's use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way we feel is to group 'like/related' keywords together and target these phrases across one optimized page. This reduces the risk of content repetition across the site which can have the effect of holding the site back from obtaining its anticipated search engine ranking for the SEO	It is important to target key phrases on website pages which are relevant for successful SEO online. For example if a keyword 'cars' was optimized on a page related to 'walking' the likeliness of an increase in enquiries would realistically be small thus the SEO campaign will be unsuccessful.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 3 - Content Generation	We create content around the agreed keywords for your SEO to reap rewards. This content is then placed onto the web pages targeted to ensure the density of the keywords targeted is ideal for ranking on search engines.	Content plays an important part in any website. In SEO content plays a vital part. Google algorithms prefer sites which have relevant content rich information related to the targeted keywords.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 4 - On Page Optimization	This SEO technique is to ensure the pages targeted have the correct foundations in place. This usually involves ensuring titles, meta tags, alt tags, h1, h2, bold text, underlined text are in place	To ensure your site is in the right state for optimization is to ensure the page is laid out correctly containing the tags which Google search spiders look out for
SEO - Process	SEO - Descriptions	SEO Significance
SEO 5 - Internal Linking	Internal linking is the SEO process of ensuring the site has a strong linking structure internally. This ensures Google spiders stay in the website longer and can easily navigate around the site to the pages you want to focus on for the SEO campaign	Linking can play an essential part in SEO. The bulk of optimization for SEO is done mostly on-site and internal linking via keyword anchor text links.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 6 - External Linking	External linking is the process of ensuring the site has a strong linking structure externally (often referred to as backward links). The process is to generate links to the website from sites in a clean cache on Google. This is what is known as quality linking	External linking (provided the internal on site optimization is done correctly) hugely compliments work done to a website for SEO. It is through external linking and on site optimization that best results are achieved for SEO

Source: http://www.weblinx.biz

SEO : Google,Yahoo,MSN

Google (SEO) Search Engine Optimization

A well built site is useless unless people know where to find you. This is where need of search engine optimization arises. The methodology of Search Engine Optimization depends on your knowledge as to how Google ranks it index. Since only the engineers employed by Google know the answer, it is up to the rest of us to speculate on what may work, and what we know doesn't work. The easier your make your site to be understood by Google, the better chances you'll have of getting top spots in Google's index.

There are some guidelines or techniques which are helpful to get higher ranking in google as follows:

• On page optimization
• Keyword analyzing
• Meta tags analyzing
• Checking Page Rank Leak
• HTML Validation
• Broken link checking
• Assurance of unique content
• Off page optimization
• Link building
• Reciprocal link building
• One way link building
• Three way link building
• Site submission
• Directory Submission
• Article writing
• Article Submission
• Press Release submission
• Software submission (If any)

SEO for Yahoo

Yahoo! is the second most popular from the three major search engines and includes an enormous network of websites. The algorithm of Yahoo itself can pose a problem for some SEO's as we optimize client websites to rank highly on multiple search engines due to the way that it differs from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.

There are some guidelines or techniques which are helpful to get higher ranking in Yahoo. On Yahoo! the major areas are as follows:

• Keyword density
• Site structure
• Backlinks

Keyword Density

Keyword Density is the most important factor that yahoo cosider while ranking websites. Generally you will see a range that appears much higher is 5.0 to 8.0%. Beyond this range or crossing this range your ranking in yahoo will go down on regular basis and after certain time your website will be removed from Yahoo's index.

Site structure

Site Structure is more important factor on Yahoo! for two key reasons. First, the site structure determines the order in which your page content gets seen by the search engines and thus, which content will be given the highest priority. Content that occurs higher up in the code of your page is given a higher weight than content lower down in the code. Second, a properly structured site will be lower in code through the use of CSS, reduced or eliminated table use, etc. The reduction in code will push the content higher up the page as far as a search engine is concerned and thus, it will be given more weight.

Backlinks

Like in the other major search engines, having a solid backlink count from relevant sites using good anchor text practices is a major factor on Yahoo! for any reasonably competitive phrase. When it comes to calculating backlinks Yahoo! is far more similar to Google than MSN.

SEO for MSN

Like all of the major search engines, MSN also builds their index of sites using spiders to crawl the web finding new and changed information. This information is then processed by the MSN servers using complex algorithms to determine which sites are most relevant to the search query entered. All search engine algorithms are mathematical and thus, there is a fixed set of rules and factors which, if addressed correctly, will result in a high ranking.

Factors to be considered while optimizing for MSN:

• Page Content
• Linking Structure
• Number of pages
• Title, Meta & head Tags

The above factors if addressed correctly, will have very significant results on your rankings.

Page Content:

The content of your page must be perfect. What I mean by this is that the content must appeal to both the search engines and the algorithms. In order to write properly for the visitors you must be able to write clearly and in language that is both appealing and understandable to your target market.

Internal Linking Structure:

The way your pages link together tells the search engines what the page is about and also allows them to easily (or not-so-easily) work their way to your internal pages. If your site has an image or script-based navigation it is important to also use text links either in your content, in a footer, or both. The text links are easy to follow for a spider and perhaps more importantly, the text links allow you the opportunity to tell the spiders what a specific page is about though the anchor text and, in the case of footers, allows you to add in more instances of the targeted phrases outside of your general content area.

The Number Of Pages & Their Relevancy:

MSN wants to please their visitors. For this reason they want to insure that highest likelihood that a searcher will find what they need once they get to your site. For this reason a larger site with unified content will rank higher that a smaller site or a site with varying content topics. (note: this assumes that all else is equal in regards to the other ranking factors)

When you are optimizing your site for MSN be sure to take some time to built quality content. Do a search on your major competitors to see how large their sites are, over time you will want to build yours to the same range through general content creation or the addition of a blog or forum to your site.

Titles, Heading Tags & Special Formats:

Titles are the single most important piece of code our your entire web page for two reasons. The first is that it holds a very high level of weight in the algorithm. the second reason is that it is your window to the world. When someone runs a search the results will generally show your page title in the search results. This means that a human visitor has to be drawn to click on your title or rankings your site is a futile effort (this isn't about bragging rights, it's about return on investment).

Heading tags are used to specify significant portions of content. The most commonly used is the H1 tag though there are obviously others (or they wouldn't bother numbering them would they). The H1 tag is given a significant amount of weight in the algorithm provided that it is not abused though overuse (it should only be used once per page). Try to keep your headings short-and-sweet. They're there to tell your visitor what the page is about, not your whole site.

Source: http://www.indianwebseo.com