For an advertising agency to employ staff and train them on website design search engine optimisation, you can imagine the task to advise the account mangers on all aspects of online media solutions. Most advertising companies that deal with internet marketing promotions train their staff to know mainly about banner advertising. Any form of banner advertising is real easy pitch to learn. The employee just needs to be aware that it is one banner, one placement and it appears on a search engine.
SEO is a vast and rapid growing market in this day and age.
SEO training takes time and patience as there is so much to know and learn about that at first seems pretty daunting. Any advertising company that do SEO training will know that the employee will have to need to be aware of banner advertising in all shapes and sizes, cost per click advertising, cost per acquisition advertising, pay per lead advertising and the list goes on for your internet marketing strategy.
Before anyone wants to attempt SEO training be prepared for a long windy road as you integrate the knowledge of website design, keyword analysis and density checks, together with time taken for the actual SEO advertising campaign to have a good impact on your website. SEO training requires the employee to explain to potential customers the reason why SEO is the way to go for their online media solutions.
SEO Training - Website Design
When doing SEO training Weblinx let their account managers be aware of what a website design requires to be effectively picked up by search engine spiders not the web design itself. SEO training makes the account managers aware of page layout, internal and backward linking strategy and the text that is required on the web page for effective Google SEO.
SEO Training - Internal and External Linking
Another important factor of search engine optimisation we take into account in SEO training is the use of a proper internal and external; backward linking strategy of the website.
An internal linking structure is how you can guide a search engine spider around the site easily and effectively. The most common form is the use of text navigation menus or links on each page of the website. These are extremely beneficial to your search engine promotion campaign, as a search engine spider can easily navigate around the site and access all the other pages on the site rather than just coming into the one page and being stuck on it and then leaving your website.
The external or backward linking also needs to be put in place or implemented as it can improve the way in which a search engine would position or rank the site.
The more relevant external links you have in place going to the relevant sections of your website the more beneficial it is to your website promotion as a whole. This is because search engine spiders can easily come to your site from various locations and visit the site and view the content more often.
We go through how linking for external and internal links should be put in place during our SEO training sessions for your most effective online media solution.
SEO Training Cost Per Click
With SEO training CPC our account managers are trained to let you know that we are an internet marketing company who design at least fifty new pages for your website. It will be these pages that get found in the listings on Google delivering potential buyers to your website. When a costumer searches for the keywords you have secured with us it will be the page optimised by Weblinx.biz that they click on to enter your website. Weblinx.biz SEO Training lets the account managers know that you pay on a thirty day invoice only when you have agreed to the charge on the invoice and sign it then fax the invoice back to us. Our SEO training covers the use of a stat counter to monitor your clicks and keep in communication with you throughout the campaign. SEO training also covers the fact that Weblinx.biz need your campaign to be successful if we are to cover our costs so we keep optimising the pages when appropriate to deliver a profitable website design search engine promotion.
More info on SEO cost per click
SEO Training Pay On Page Placement
SEO training pay on page placement covers the fact the customer only pays when the website pages that Weblinx.biz design, reach within the agreed search engine positions (top twenty and top ten) on Google. There is a charge for the top twenty placement and the top ten position. SEO training covers the value of advertising on Google for just one keyword. How much are you willing to pay to have your website appear in the search engine rankings on the search engine Google? All prices for gaining search engine ranking will be agreed to at the onset of your website design search engine optimisation campaign. All of these aspects are covered in our SEO training sessions.
Best SEO Tips
Below is an easy to follow SEO training steps compiled by professional search engine optimisers to assist the businesses with their search engine optimisation and to help you understand how to implement the changes to your website that are required for successful SEO on the major search engines. The following may be considered as SEO secrets for onsite SEO optimization but in order to deliver a successful SEO campaign on the search engines you require external resources to compliment onsite SEO. The steps below are guidelines and a lot more is required but they are the fundamentals in preparing your website to have the right tools to compete in the front pages using basic SEO techniques.
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 1 - Keyword Analysis | The first step of any website optimization for SEO is to define which keywords or search terms you would like to be found under. The keywords selection is usually defined by the client; along with suggestion from your Weblinx account manager. Keyword sources generally tend to include search tools such as Google Suggest, overture and keywords related to the website/business the client is involved in - other keywords will generally be defined by client recommendations. This is because in all likeliness clients generally tend to already have an idea what they need to target for the SEO campaign. | Keyword selection is imperative for SEO and can often decide how effective your website can be. If the right keywords are targeted you would expect to see a much better return of click and enquiries as opposed to 'less relative' phrases for your SEO. |
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 2 - Keyword grouping | Keyword grouping involves an analysis into the keywords which have been agreed by client and Weblinx for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages. An old method many SEO's use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way we feel is to group 'like/related' keywords together and target these phrases across one optimized page. This reduces the risk of content repetition across the site which can have the effect of holding the site back from obtaining its anticipated search engine ranking for the SEO | It is important to target key phrases on website pages which are relevant for successful SEO online. For example if a keyword 'cars' was optimized on a page related to 'walking' the likeliness of an increase in enquiries would realistically be small thus the SEO campaign will be unsuccessful. |
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 3 - Content Generation | We create content around the agreed keywords for your SEO to reap rewards. This content is then placed onto the web pages targeted to ensure the density of the keywords targeted is ideal for ranking on search engines. | Content plays an important part in any website. In SEO content plays a vital part. Google algorithms prefer sites which have relevant content rich information related to the targeted keywords. |
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 4 - On Page Optimization | This SEO technique is to ensure the pages targeted have the correct foundations in place. This usually involves ensuring titles, meta tags, alt tags, h1, h2, bold text, underlined text are in place | To ensure your site is in the right state for optimization is to ensure the page is laid out correctly containing the tags which Google search spiders look out for |
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 5 - Internal Linking | Internal linking is the SEO process of ensuring the site has a strong linking structure internally. This ensures Google spiders stay in the website longer and can easily navigate around the site to the pages you want to focus on for the SEO campaign | Linking can play an essential part in SEO. The bulk of optimization for SEO is done mostly on-site and internal linking via keyword anchor text links. |
| SEO - Process | SEO - Descriptions | SEO Significance |
| SEO 6 - External Linking | External linking is the process of ensuring the site has a strong linking structure externally (often referred to as backward links). The process is to generate links to the website from sites in a clean cache on Google. This is what is known as quality linking | External linking (provided the internal on site optimization is done correctly) hugely compliments work done to a website for SEO. It is through external linking and on site optimization that best results are achieved for SEO |
Source: http://www.weblinx.biz
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