When a keyword is typed on a search engine, it provides dedicated links or the addresses of the website related to that keyword, sometimes volume of traffic increases in bulk to a website so there is a need to improve the volume of traffic to a website. We can say that Search engine optimization is a process that improves the volume or traffic to a website from search engines through natural search results. It was in mid-1990s when the webmasters began optimizing sites for search engines. All it required was that a webmaster needed to submit the URL or the address of a page to various search engines.
In relevance to a typed keyword these engines would send a spider that would crawl upon different pages and extract the dedicated links related to that keyword and then return the found information in a result list. It mainly contained two programs spider and indexer, spider could download a page and store it on the search engine’s server and then indexer would get the information about the page such as its word count locations and which are then placed in to scheduler. When a keyword is typed on a search engine then the site addresses related to that keyword will appear, the address which will appear earlier in the result list will receive more number of visitors.
To improve the volume of traffic SEO divides the different kinds of searches which includes image search, local search etc. Optimizing process typically involves the content to be edited and coding in HTML in order to increase relevance to specific keywords and to remove barriers to indexing activities of search engines. The term SEO also refers to Search Engine Optimizer. This term was adopted by different groups of consultants, purpose of whom were to carry out optimization of projects on the behalf of their clients. Search engine optimization may be provided by single source or it may serve as a part of broader marketing campaign.
A search engine optimizer to be effective it may require changes related to the HTML source code of a site. Search engine optimization methods may be incorporated into website development and design. There is also another term ‘Search Engine Friendly’ that may be used to describe web site designs, menus etc. There is a technique known as ‘spamdexing’ which allows using methods such as link farms and keyword stuffing. This method degrades the relevance of search results and experience of user for search engines. Search engine looks and then remove the sites which use these techniques from their respective indices.
A businessman wishes to have more number of visitors to his website. So it is important for him to aim with the keywords that may be used to find his business on the web. An effective Internet marketing program will include various things SEO, paid advertising, high quality web sites and setting up analytic programs to measure the success and improving the site conversion rate.
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