Google announced today the addition of Placement Performance reports to AdWords, which allows advertisers to see exactly which sites their ads are appearing.
In addition to knowing where ads show up, the reports provide site-by-site metrics like domain, URL, impression, click, conversion, and cost data, and aggregated metrics for traffic generated from AdSense.
The new offering is intended to increase transparency and giver advertisers greater control over contextual advertising.
The company says reports can be coupled with conversion tracking tools like AdWords conversion tracking or Google analytics.
Source:www.webpronews.com
Tuesday, June 12, 2007
AdWords Gets Content Placement Reports
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