San Francisco-based social network Piczo will announce the launch on Tuesday of Piczo Insiders, a focus group of influential users who will advise brands on how to leverage the site. Certain marketing campaigns on the site will be passed to the Insiders for feedback, something that already happened with the latest NSPCC (National Society for the Prevention of Cruelty to Children) campaign.
Piczo is claiming 28 million registered user accounts and 12.5 million monthly unique visitors generating over 1.9 billion monthly page views. Last time we checked, the demographic was predominately female and many users were in the UK.
It’s intriguing that they’re roping in the users for feedback on campaigns, but ultimately Piczo may now need to ramp up on the consumer side to stay relevant.
Source:www.mashable.com
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