Online measurement firm comScore has released a report detailing the dramatic rise of social networking sites.
Sites such as Facebook and MySpace are increasingly taking internet advertising share from Yahoo and other market leaders, and the new study shows that these established giants may truly have something to fear.
MySpace received 114 million unique visitors in June 2007, an increase of 72 per cent compared to the 66 million who visited during June last year.
Facebook performed even better, attracting 52 million unique visitors, which was a 270 per cent increase on the 14 million who logged in during June 2006.
Other sites performing well included Hi5, Friendster, Orkut, Bebo and Tagged. The latter logged a whopping 774 per cent increase in visitors, while Bebo's numbers grew by 172 per cent.
"During the past year, social networking has really taken off globally," said comScore's Bob Ivins.
"Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global internet."
Source:www.directtrafficmedia.co.uk
No comments:
Post a Comment