As a writer, you will most likely market some products or services for a client during your career. Many writers make a living doing just this. Sometimes it can seem pretty easy to help a client with this kind of work, but when it comes down to marketing yourself, you can feel pretty lost. Whether it's simply because you have to market you or because you don't like "tooting your own horn," many writers can find this task to be daunting. There are some easy ways to market yourself, though, and here are a few great tips for doing just that.
Article Marketing -
Yes, it works for your clients and it can work for you as well. Article marketing is one great way to market yourself, and you can do it in several different ways. One of them is to write articles about the benefits of hiring a freelance writer, and then add a link to your website at the bottom. You can include a compelling byline. After all, you're a writer! You know how to write in a convincing, informative way that leaves readers wanting more! Submit your articles to some of the most popular article-marketing directories, and don't forget to add your keywords and SEO!
Newsletters -
If you have existing clients, newsletters are a great way to market yourself. Sending out newsletters that include discounts, referral bonuses, information, and interesting developments can really help you market yourself. Reminding your loyal clients that you are standing by and ready to complete projects for them is a great idea!
Newsletter Sign-Up Form -
Most freelance writers have websites, and if you don't have a newsletter sign-up form, you may be missing out on some great marketing opportunities! Have something small on your site that you can offer your visitors if they sign up for your forum. Something like a free report or a free newsletter would work very nicely. When the visitors sign up, you can build your contact list easily. These are the people that you will send your newsletter to, and you can gain a lot of clients in this way. A small hint is that successful marketers believe that a potential customer will not click on the link to your site until the third or fourth newsletter they receive.
Pay Per Click -
If you have a website, the pay-per-click campaigns may work out very well for you. Simply bid for a certain amount per click that you get and craft a very compelling, short, and to-the-point ad to be placed on related websites. These can get you a great amount of visitors to your website and can help you market yourself nicely. This is a great way to gather customers if you create a nice ad and make sure that it leaves viewers wanting to see more about your website.
Use these tips and ideas to market yourself as a writer and maintain a commitment and a drive. If you do these things, you will see an increase in your customers very soon.
Source: www.ezinearticles.com
No comments:
Post a Comment