Yahoo! Search Marketing - Provides products and resources to help you connect with customers searching for what you sell.
Overture (formerly GoTo) is now a Yahoo! company. Overture products and services are now included in Yahoo! Search Marketing products.
Products & Services:
- Sponsored Search - Connect with highly targeted customers who are motivated to buy your products and services. Reach up to 90% of active Internet users on top search engine sites, including MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb, and NetZero.
- Content Match - Extend your advertising reach beyond Sponsored Search results by displaying your own listings along with relevant articles, product reviews, and other information.
- Cost-Per-Click Advertising - Control your position in Sponsored Search results by bidding on keywords. Control your advertising cost by setting your own cost-per-click (CPC) amount and by paying only when a client clicks on the link to your web site.
- Pricing - Open a Sponsored Search account with a $5 deposit. Your click-through charges (cost you pay for each click-through) are deducted from this amount. After that, you can spend as much or as little as you like each month based on the keywords you select and how much you bid for each keyword.
- Budgeting Feature - Control your spending on Sponsored Search advertising by specifying a daily budget. This helpful feature even regulates the display of your listings so that you receive clicks throughout the day, rather than quickly spending your budget in just a few hours.
Source: www.enetsc.com
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