Wow, what a week! I’m Sinead Quealy, COO of visibility mobile, and I’ve just helped choose a logo for our new brand.
How we created a brand
For the uninitiated, it’s a trying experience! Below is a rough phase by phase description.
Phase 1 – Birth
You start off with definite ideas. As you explain them, they become vague. As others repeat your explanation to demonstrate how well they’ve grasped your idea, the idea begins to sound dull and unimaginative. You outwardly congratulate them on their immense understanding. Inwardly you cringe at having come up with such an awful idea, but realise it’s too late to change your mind as so many knowledgeable pleople have emraced it and are running out of the room in their eagnerness to get back to their Mac’s to develop it.
Phase 2 – Waiting
Sleepless nights follow; arguments with loved ones; lack of concentration at work. Finally the first images arrive. Your hand grabs the mouse and clicks of its own volition while inwardly you fight the urge to run and be sick......
Phase 3 – Revelation (Positive)
Then it appears. Out of the little icon, grows a beautiful image. Pride mingled with delight
Phase 4 – Revealtion (Negative)
Then the rest of the team get involved. You want to scream at them. They wear a tie like that, their hair is appalling, and they are commenting negatively about YOUR logo? Cheek of some people. Although. Now that you look at it again, that colour isn’t exactly what you had in mind, it more of a turquoise, you had imagined petrol blue. And the size is ALL wrong.
The merry dance has begun. They’re right. No, no, they didn’t want to change your mind, they were merely pointing out something. We’ll send it back with comments and get more samples.
Repeat Phase 2. Follow with Phase 3. Add on Phase 4.
Five days, one marriage and several bruises later, you realise the first logo was perfect all along..........
I’ll sleep well tonight!
Bena adds: Will publish new logos this week.
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