AdSense for video now in beta

In a very short time, watching videos online has become a common pastime, and the imagination of artists and other content owners continues to fuel this trend. Meanwhile, across the industry, advertisers and video publishers continue to look for the best solution that balances the needs of video fans with the need for video sites to generate the revenue that enables them to continue to be creative as they grow.

Enter, stage left: the AdSense for video beta. This approach takes the same non-intrusive InVideo ad format used on YouTube and extends it across video partner sites on the Google Content Network. This enables advertisers to run a single campaign across the largest network of online video content.

Unique to AdSense for video are text overlay ads contextually targeted to a combination of signals in your videos and on your site. With these overlay ads, the user's experience is not interrupted; users determine how much they want to interact with the ad.

We have two major goals: to make it easier for publishers to monetize video online, and for advertisers to learn how to reach the video community. Towards these ends, today we're also launching a single destination with an overview of various options to expand online video opportunities called Google Video Advertising Solutions. We hope this will be your starting point to understand how to leverage the Google Content Network and YouTube to make the most out of the online video experience. You can also see our overview videos for advertisers and publishers -- because isn’t video the best way to experience video?

We've been working with a number of video partners (e.g. popular destinations like BobVila.com, eHow, MyDamnChannel, ExpertVillage, PinkBike, TheNewsRoom, and social video aggregators like Revver, blip.tv, and GodTube). And we're also working with several key video platform solution solutions like Brightcove, Yume, Tremor Media, and Eyespot Network, who have plugged our ads into their platforms.

There are some criteria that publishers have to meet to participate in AdSense for video, which you can learn about on the Inside AdSense blog.

Source: www.google.com

Google's AdSense to distribute videos

LOS ANGELES (AP) - Short Internet videos from the creator of the animated TV show 'Family Guy' and Raven-Symone, star of the Disney Channel show 'That's So Raven,' will be distributed over Google Inc.'s AdSense network, it was announced Thursday.

Media Rights Capital, the financing company that backed last year's film 'Babel,' is supporting the two projects. Terms of the deal were not disclosed.

The programs will appear in a video box that a user would click on to start. The box will be packaged with banner advertising and video ads that will appear either before or after the programming.

The videos will be distributed to numerous Web sites served by AdSense, which places targeted advertising across the Internet. AdSense signed a similar distribution deal last year with Viacom Inc.'s MTV Networks.

Media Rights Capital will work with Google to target Web sites most appropriate for its content, the company said.

'We feel this partnership answers the question of how best to reach viewers online, because the Web is fragmented into millions and millions of viewing destinations,' said Asif Satchu, co-chief executive of Media Rights Capital.

Seth MacFarlane, creator of 'Family Guy,' will produce short videos featuring new characters, while Raven-Symone will be in a 'how-to' show, the company said.

The company said the distribution deal was preferable to aggregating content on one site. Distributing content through AdSense means the videos reach a broader audience, which would include new sites as they pop up.

Source:www.abcmoney.co.uk