Search engine optimization: Get popular in the web world

Search engine optimization is one of the most fruitful mechanisms used to enhance the number of visitors to any particular website. Every Internet savvy nowadays, likes to browse through the leading search engines for collecting any sort of information and data and thus, procuring a good rank on these search engines has become an important task for every avid individual, who wishes to earn business through online promotion. In fact, the entire concept of seo has been developed with the purpose of allowing the website to be optimized on a greater extent, so that all the functioning search engines can easily spot it, without any loss of time. Hence, if you also wish to make your online presence more prominent, then getting best search engine optimization techniques is must for you as a good search engine rating is directly proportional to success growth of your company. If defined in common words, it is an idea to secure the top position for your website on all the major search engines.

Nowadays, every intelligent business developer is making decent efforts to gain qualitative information regarding the entire process of search engine optimization and its proper mechanism, so that he can aim for a perfect online presentation of his company, services and products. However, it may not be as easy as it sounds, because basically seo is a collective task of various units, where each and every part of the job demands sincere consideration and sincere efforts. Ensure that every single page of your website is well designed, in accordance with the understanding level and requirements of your targeted visitors. With good seo services, any person can have the advantage of upgrading his or her website quite efficiently, by introducing required amendments such as extra significant piece of information with highlighted keywords. In the recent years, many new technologies and modules have further developed this technique.

The business organizations and firms depending on online promotional services are hugely benefited by the correct use of seo. Even the other sort of companies that are actively using their websites as advertising tools gain a lot of profit from its appropriate utilization. Search engine optimization and its proper functioning bring a series of fruitful opportunities to improve the prospects of your company with a good sense of communication that is shared by countless number of people. Hence, if you also want to receive the outstanding website traffic bringing in the best ever responses, then consider this valuable option immediately.

Another important aspect of search engine optimization ids the proper designing of the website, which mainly includes a perfect composition of informative content and easy accessibility with an amicable outlook. The content displayed on your website must contain all the basic keywords, with proper headings and sub headings. Easy, communicative language should be used, so that your visitors can understand the content and can take your services. The person who is searching for any kind of information related to your business and work, should find it without any hassle. Hence, smartly plan your website and make decent efforts for gaining good response.

Source: Click Here

Get better results with New York search engine optimization

For most of the businesses, online promotion has emerged as an important and integral technique that has the capability of attracting the biggest sector of clients. Nowadays, every individual prefers to browse through the World Wide Web, if he has to search for some information. Nobody has time to flip through the pages of books, or other available resources for acquiring information about any particular topic. Hence, even if you have an online website that promotes your products, services or concepts, then it is important to make your target audience aware of its existence. However, this task is not as easy as it seems. Only expert professionals who have the required expertise in the online medium can do wonders for your website. Hence, in this situation, you can gain the maximum benefit by hiring the very competent New York search engine optimization firms.

Let us now focus on some of the elementary objectives of proper New York search engine optimization. The first and foremost aspect of this entire procedure is the creation of informative content that incorporates all popular and most sought after keywords, so that whenever an individual tries to search for some information through a keyword, your website should immediately respond. Secondly, your website should also be well categorized with good, valid Meta tags. Moreover, ensure that the content you are providing on your site is written in easy communicative language, so that all visitors can easily understand it. Also try to make your website quite creative in nature, so a visitor gets attracted towards it and will give time to find new aspects in it. In addition to this, the presentation of your website should be interesting and captivating. And finally if you are a resident of New York, then all these services will be given to you by avid New York search engine optimization firms.

However, it is almost impossible to manage and execute all these jobs, without the expert hand of professional help and this is the reason why, nowadays, many intelligent companies are opting for the valuable assistance of New York search engine optimization firms. The firms are well recruited with efficient professionals and good content writers, who have earned qualitative years of experience in this field. In addition to this, these firms also offer the facility of upgradation services to their clients, even after the website is posted on search engines on a contractual basis.

Hence, if you too, have chosen the medium of internet for promoting your products, services and brands then simply make efforts to gain the maximum advantage of New York search engine optimization firm. Also, keep in mind the fact that the requirements and techniques of online promotion are consistently developing and thus, it is important for you to introduce essential amendments in your website accordingly. Take the help of experienced professionals, who are well informed about the several changes and advancements and get your website redesigned in an appropriate manner. The day to day upgrading will never let your site become out dated. Promotional tactics are the key to generating awareness about any business, even for online websites. So, move ahead and let the entire world know about your online business and rake in the profits.

Source: Click Here

Getting To Done: SEO Made Easy

Search Engine Optimization (SEO) should be at the top of your Web publishing priority list. If Web surfers can't find your site, they can't read it, use it or share it with others.

One might think SEO is an arcane science that only a few experts have mastered. There is quite a bit to it, and there are times you might want to employ an SEO firm or expert to help you optimize your site. Often this is a costly solution that's not feasible for individuals or small businesses.

The good news is Search Engine Optimization doesn't have to be rocket science. There are quite a few things you can do on your own. I've got a few proven, and easy to do tips and techniques that will help people find your content and make it easy for Google (and other engines) to crawl and index your site.

Lead with good content.

My number one tip for SEO? Provide frequently updated content that people want to read. Incoming links are key and if you can provide content that people will read and get something out of, there is a good chance they will link to that content.

Research your keywords.

You can use a Keyword Suggestion Tool or simply put yourself in the mindset of your target audience. Learn which terms people will search with and get those into your content and meta information.

Provide a good, clear title.

If SEO is important to you make sure you don't get cute with the titles for your pages. Write titles that are clear and contain your keywords. Once you've got that title written, make sure it appears in your title tag as well as in your top level heading tags (h1) on your pages.

Don't use splash pages or Flash.

Search engines like text. A Flash or image intro can block an engine's crawler right at your homepage. If you do use images, be sure to add keyword laden descriptions to your alt attributes.

Use Robots.txt

Make sure you provide a robots.txt file that will help tell crawlers what to index on your site. There are quite a few neat things you can do with your robots.txt file, so you might want to read up on them.

Code your pages with standard, clean and semantic markup.

The cleaner your code the easier it is to crawl. Use markup as it is intended with the proper tags tied to the proper information. For example, place your headings with in heading tags, paragraphs within paragraph tags, etc. Another good idea is to move all your presentation into a CSS (Cascading Style Sheet) file. This makes your code lighter, faster and easier to index.

Don't get tricky!

Whatever you do, don't try to "trick" your way into more traffic. Duplicate pages, hidden links and other less-than-honest techniques can get you seriously penalized and ruin any positive work you've done.

Be patient and don't forget the people!

Search engines are constantly updating and re-indexing. It may take awhile after you've made some changes to see the results. Hang in there, keep working on your content and keep providing something that people find useful.

It's easy to forget that the reason you want to optimize for search in the first place is that you want to bring people to your site and your content!

Source: Click Here

Search engine optimization: Carve out a niche in the market for yourself

Basically, the term carries the definition of a process, which improves the volume of traffic on your website. In search engine optimization number of techniques are used, which are natural or algorithmic by which the targeted keywords are searched. A top ranking is given to the site which arrives earlier than others and this helps in attracting a large volume of traffic for the site. An optimization site can target different types of search such as image search, local search and industry specific vertical search engine. Earlier, businesses were conducted in a more unorganized manner and depended on the goodwill factor of any company’s clients. But, given the fast changing market scenario, a thoroughly strategy based approach works in a better manner towards an organization’s growth. Now, optimization techniques help in increasing the visibility factor of a company.

In the early 1990’s, organizations had begun to recognize the importance of making their sites rank higher and thus more visible on the internet. A number of eye-opening studies have been done, which show that the searchers read the pages on a site from top to bottom. A left to right scanning is also done by them to look for the meaningful results. Thus, placement near the top of rankings increases the number of searchers visiting the site. In the search engine optimization process, other internet strategies like paid advertising can increase the traffic on a particular website. This is the most effective step as it can increase the quality of the web pages. Many technical issues are addressed in the search engine optimization process and setting up of an analytics program helps the owners to evaluate their success.

Some of the leading search engines on the internet like the Google, Yahoo, Rediff etc., use the crawlers to find the pages for their results. The search engine optimization process involves a systematic methodology where an initial search engine optimization report is used. The next step involves the customized keyword analysis to define the most suited key phrases for any business. For designing the web pages, a title tag and the Meta Tag optimization is then carried out. This is followed by on page and image optimization process and then the search engine friendly site map is created. A number of search engine optimization plans also include the hand submissions to the top search engines, search engine submission confirmation reports as well as email assistance is part of the plan. Crawlers are used by some of the leading search engines, like the Google, Microsoft and Yahoo! etc., to find pages for their algorithmic search results. But for the pages that are linked from other search engines, the indexed pages need not to be submitted. As they are found out automatically, there is no need to go for it.

Search engine optimization is a good source of revenue for the companies. You, however, have to be cautious while opting for these optimization services as there is no guarantee of a continued referral. There is no need to put all your eggs in one basket. The lack of certainty, your business can suffer heavy losses as the algorithms change on a regular basis. This might result in lesser traffic on your website and can thus suffer heavy losses. Therefore, too much dependence on search engine traffic can be misleading. Since links from other websites could be the major sources of traffic for them, it is wise to look for the alternatives.

Source: www.cometsearchenginemarketing.com

Search engine marketing firm helps in increasing internet traffic

Search engine marketing is one of the best options for business entities who want to publicize their organization through the mode of internet. It is a rewarding experience as it increases the internet traffic and thus helps in incrementing sales of the organization. A proper protocol is followed by the SEO which defines a set of methods that are essential for search engines. With the use of search engine marketing, the organization can find an immense number of clients and customers. Search engine marketing firm ensures that its services are used to benefit and increase company’s sales.

Search engine marketing firm’s services increases not only the number of visitors but also increases their quality. Search engine marketing firm provides the best method to become popular, if one has an online business site. Any organization can hire the services of the firm through which it can gain success. There is an array of firms which offer such services. One needs to just research and find out the most suitable for his business. One should not repent later if the search engine marketing firm does not work efficiently later on. There are number of experts working in various fields so that one can be rest assured that one gets the best services. The main idea behind the work is to make one’s site popular, so that visitors in turn become customers.

The rule behind the professionals working in search engine marketing firm is to provide a look and feel of the website. An attractive look and face of the website will surely catch the attention of visitors. Search engine marketing firm tunes and brushes up various aspects of the site and give it a comprehensive look. ‘Content is the king’, so it is important to care of content and keep it updated on daily basis to make the website to have a golden look. New companies which do not have any experience in handling the management of the website are benefited with the services of the firm.

The organization taking the services of the search engine marketing firm should periodically check the amount and type of task performed for the site so as to keep a tab on the work. Search engine marketing is considered as popular ideology and widely adopted phenomenon by a range of companies for better growth prospects. The professionals offering the services perform a competitive research to find out the most hunted keywords and make use of these keywords in the content of the site which in turn raise the ranking of one’s website on the search engine. The firm also fulfills the improvised approach for Meta optimization and critical analysis. The firm also offers flexibility to the business entities in rendering its services to them so that the business entity can adapt new changes and marketing schemes. One may end up saying that the efficiency and services of the marketing firm are unmatched and unparalleled. Search engine marketing requires toil on the part of SEO and the success achieved relates to long term gains and stability.

Source: www.cometsearchenginemarketing.com

Search Engine Optimization (SEO) in Internet Marketing

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

Source: www.articlecity.com

Search Engine Optimization Is Highly Profitable

Running a successful business requires lots of effort, time, dedication, professionally trained manpower and the use of the latest technology and strategies that are coming up from time to time. Today almost all business has an online presence and if you want to become successful you will also have to put up an online presence of your site on the World Wide Web. After a site has been put on the web, the site owner needs to ensure that prospective customers know about this presence and come to their site to buy the goods or services that they are offering. SEO or search engine optimization is the best way through which an online site can get promoted on the web. Search engine optimization makes use of several methods and only a professional will be able to decide what methods will be suitable for a site.

SEO services are offered by several search engine marketing firms that operate in that city. It is understood that a person who runs a business may not be familiar with the different online techniques for making their online site popular and this is exactly where professionals working for SEO New York can guide a business owner. You must understand that the methods of promotion on the web i.e. SEO is extremely different from the off-line methods of promotion. The only way through which online visitors can come to know about the presence of an online site is through the help of all the major search engines. It is not easy to get listed at the top of the search results of search engines, and one needs to put in lots of effort to do this.

They have different criteria based on which they decide on the popularity and importance factor of a site. So what professionals working for SEO do is make the site in such a manner that search engine easily find the site and give higher rankings to it. The site must be user friendly and this is the most important quality if you want to retain your customers. It may be that someone may just stumble to your site from anywhere, but you can retain them only when you provide them quality services. Make sure that all the information that you provide on your site is updated on a regular basis so that you can retain customers.

Search engine attribute rankings to a site based on several aspects and content is one of the major aspects. The content on the site must be keyword heavy and keywords are those words which specifically describe the service or the goods offered by a particular business. If you are not certain as to which keywords are the most appropriate for your business, you can ask the SEO professionals to help you out. They use proper research methods and suitable tools to find out the keywords that will suit your business. After the keywords have been found out, only then can search engine optimization be done properly for a site.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing,Social media optimization, SEO New York.To get the SEO tips from search engine marketing firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

Source: www.cometsearchenginemarketing.com

The influence of semantic indexing on your search engine rankings

Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

What is semantic indexing?

Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

How can search engines find the relation between words?

For example, Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of algorithms that allow them to calculate the relation between different words.

How does this influence your search engine optimization activities?

If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:

• Use a meaningful site architecture
  
  Use a logical system to organize your website content. Create content sections that deal with different parts of your main topic and make sure that everything that is related to your topic is mentioned on your web pages.
  
  Make sure that your web pages are put in the right categories on your website and that it's easy to find the different categories.
  
  
• Use web pages that use different relevant search terms
  
  If you're targeting the search term "used cars" you should also create pages that are relevant to "auto", "suv", etc.
  
  
• Get links from pages that are semantically relevant to yours
  
  If you're selling cars then the "Cars" web page that links to your site should not be about the movie. Links from topically related pages will be semantically beneficial to your site.
  
  
• Find out why other pages rank higher than yours
  
  If you ever asked yourself why another page has been ranked higher than yours although you perfectly optimized your pages for your search terms then you should analyze the inbound links of the top ranked pages.
  
  The number and the authority of inbound links are important. However, it's also important that the links come from semantically and topically related pages.

Don't focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it's important that the links to your website come from topically related pages so that search engines put your website in the right context.

Source : www.free-seo-news.com

Does Google Really Hate SEO's?

After reading a couple of recent articles, some directly saying that Google hates SEO's and others being more stealthy in their aspersions, the question has to be asked. Does Google really hate SEO's?

Well in this authors humble opinion, No! Google does not hate SEO's, or at least search engine optimisation performed by ethical SEO companies - what would be the point?

Sure make life difficult for people trying to manipulate the search engine results, but in terms of hating an industry, I would have to draw the line short of that (although perhaps some of our less industrious spam-friendly friends may need their wings clipping somewhat).

To be brutally honest, I can see no reason for Google, or any other search engine, to hate SEO's. Search engine optimisation, I would suggest, is one of the key reasons why search engines have become as effective as they currently are in refining their results.

We search engine marketeers, at the end of the day, want our campaigns to work and rely heavily on a ROI focussed service. For this reason, all aspects of the marketing mix have to be working in synergy, so relevance and targeting are fundamental aspects of all our campaigns. Essentially, this is what Google wants - good quality, relevant results.

Google have also provided a wealth of tools, aimed at providing marketeers and potential marketeers with sufficient information to promote their sites - whether it be guidelines, webmaster tools, API access or blogs. Surely such activity is a clear indication of support and not a case of trying to minimise the effect of would be search engine marketeers.

Above all, most search engine marketing agencies don't just offer SEO, they offer paid search (PPC) as well. Surely if the search engines annoy these agencies by attacking SEO, they run the risk of affecting paid search spend. Google, Yahoo and MSN work very closely with agencies as regards their paid search campaigns, so it is logical to assume that to alienate the SEO activity of an agency would surely impact on paid search as well. Too much of a financial risk I would have thought!

Ultimately, the question "Does Google really hate SEO's?" boils down to one key factor. What commercial benefits could there possibly be in curtailing SEO activity?

Source:www.zdnet.co.uk

Yahoo Edges Out Google In User Satisfaction Poll

Is Yahoo (NASDAQ:YHOO) gaining ground on Google?

For the first time ever, Yahoo YHOO narrowly beat Google GOOG in the University of Michigan's annual American Customer Satisfaction Index report, which ranks business Web sites such as portals, search engines and news outlets.

According to the survey, released Aug. 14, Yahoo replaced Google as the top Web portal with a customer satisfaction score of 79, up nearly 4% over last year. Google's score slipped by 3.7% to 78. It's the second straight decline for the Web's top search site.

"With a 78 and 79 score, you don't declare a clear winner," said Larry Freed, chief executive of ForeSee Results, which sponsored the survey. "Yahoo has seen a great resurgence, and for Google the message here is that the competition is getting stronger."

The online survey polled 250 users in the second quarter of the year, then graded the results on a 100-point 19cale. Participants rated all of Yahoo's and Google's services -- such as maps, e-mail, information and entertainment features -- not just Web search.

Freed says Yahoo's jump is likely due to its home page redesign last year. The makeover created a one-stop shop that made it easier for consumers to find services such as weather, finance and videos.

"They are making solid incremental improvements," he said.

Unlike Yahoo, Google has resisted becoming a portal. Though it offers portal-like services through its personalized iGoogle page, Google's main home page consists of only a few links to services such as Google News and its Gmail e-mail service.

This spartan approach has worked well for Google. But that could be changing, Freed says.

"One of the reasons why Google's score went down is the consumer perception that nothing has really changed with Google over the years," he said. "The reality is that consumers expect change, they expect improvement especially when they see other sites like Yahoo making improvements."

That might be more perception than reality. Google continues to tweak its search service and has made several improvements to its stable of services. It recently added street-level views to its mapping service, for instance, along with 3-D outlines of buildings in cities.

Google's latest move is universal search. Launched in July, universal search allows consumers to search through text, photos, videos and other sources -- all at once.

Google wouldn't comment publicly on the survey results. But a spokeswoman said the company is always working to improve the service.

"The statement that nothing is changed on Google is not correct," said Greg Sterling, analyst for Sterling Market Intelligence, a research firm. "It's just that they have done a lot of subtle things."

Analysts say that subtlety could be part of its problem.

As a portal, Yahoo places links to all of its services on its home page, many of them prominently.

Google takes the opposite approach. It launches new services with little fanfare, then waits for user feedback to trickle in.

Google doesn't promote new services such as Google Finance or Google Base. Consumers have to hunt for them, says Freed.

"When you go to Google's home page you don't know about these other things," he said. "All you know is Google.com, the company's search service."

According to Web traffic research firm Hitwise, some 70% of visitors to Google went to use the company's search service in July. About 11% went for Google's YouTube video Web site. Nearly 6% visited Gmail. Google Video and Google Maps both received less than 2% of Google's total traffic. Google News got less than 1%.

Despite lower results in the satisfaction survey, Google continues to dominate search.

It accounted for 52.7% of all U.S. searches in June with 3.9 million searches, says market researcher Nielsen/NetRatings. That was up more than 46% over last year.

Yahoo ranked second with 1.49 million searches, up 46.3% over last year, and 20.2% of overall search traffic.

Another search service, Ask.com fared well in the University of Michigan survey. Consumers gave it a 75 score, up 5.6% from last year. The IAC/InterActiveCorp (NASDAQ:IACI) (OTCBB:IACPP) IACI subsidiary has only a 2.1% share of the search market, according to Nielsen/NetRatings.

"It does suggest some vulnerability on Google's part and some opportunity on the part of its competitors," said analyst Sterling.

Source:www.cnn.com

Search Engine Optimization for Universal Search - Back to Square One?

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites. However, in the middle of May 2007, Google began rolling out its new "Universal Search," something it had been working on behind the scenes for several years. This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.

What is Universal Search?

Someone using Google's Universal Search will find that a query brings back results that encompass not only web pages, but also videos, blogs, images, news articles, and other media available online. While Google already had in place options for searching each of these areas individually, many searchers did not notice those options or did not know how to use them, a phenomenon that became known as "invisible tabs."

With Universal Search, there's no need to select a separate menu item - the search will return results that encompass many different types of media. For example, a search for "breakdancing" might bring up not only web pages about breakdancing, but also blog posts about it, videos showing technique, and news articles about it. It would not, however, give you the reason why you were wearing parachute pants and trapped in the eighties.

However, Universal Search hasn't been rolled out fully yet. Currently, certain terms will give Universal results, while other searches will remain the same as before. This is a classic Google move - roll something out gradually, see how it plays in the public eye, and then decide what to do from there. Basically, Universal Search as it exists right now is very likely to change, depending on user feedback.

And if the limited queries that now return Universal Search results do not garner positive responses, it's likely that Google will revert to its previous, webpage predominated results. They obviously don't want to lose market share, and they already learned a valuable lesson not long ago when they released a new algorithm that was poorly received and which was subsequently dialed back.

What are the Benefits of Universal Search?

Universal Search brings several benefits to searchers. A searcher no longer has to specify the media he or she is looking for - one keyphrase search will cover everything. And the results from a search will be more comprehensive in many instances, giving a well-rounded picture to the searcher that may include better information than would previously have been found in a search of just one type of media.

What are the Drawbacks of Universal Search?

The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use. A search for "Paris Hilton" (ever heard of her?) will bring up news, videos, and other information about the heiress. But it will also bring up a map of the city of Paris showing locations of Hilton hotels, something most searchers that typed that exact phrase probably did not have in mind. Plus, 28% of Internet users are still using slow dialup connections (1), according to RVA Market Research. Many of these people are likely not interested in videos or other results that require much bandwidth, and such users may turn away from Universal Search entirely - there are, after all, other search engines. No, really - there are.

In addition, there is no way to turn off Universal Search; as it exists right now, it is part of the standard "Web" search, eliminating the ability to simply search web pages and introducing a new wrinkle in search engine optimization efforts. Now, a website is competing not only with other websites, but also with all the other media that will be included in the results that an average searcher sees. And Universal Search makes it difficult for Google itself to determine the relevance between different types of media, since the factors that determine a web page's relevance are much different than those that would determine a video's relevance, for example.

What Can You Do Now to Make Sure Your Site Is Ready to be Found in a Universal Search?

Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if - users' search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works. If it does catch on, you'll need to analyze the industry you are in and figure out which types of media might be most important for you. For example, if you are a real estate firm, images of the buildings and homes you are selling might become a very important part of your site, and so you will want to focus on adding alt tags to each image so that not only does your site show up for certain keyphrases, but your images do as well. If you are a business services firm, you instead might want to focus on news items produced by your company - press releases and white papers - and make sure that those are available to search engine spiders and optimized for critical phrases.

If you are working with an outside search engine optimization company already, now is the time to ask what they plan to do in regard to Universal Search. Your search engine optimization company should at least have an awareness of the magnitude of this new way to search on Google and should be able to present you with some sort of plan of attack, even if they plan to wait to embark upon the plan until they know for sure that Universal Search is going to catch on. If you are looking into hiring an outside search engine optimization company to launch a new campaign, the same holds true - ask your contacts at the firm how they are planning to handle Universal Search. They should at least be familiar with the concept and have a general outline to present to you.

Conclusion

If you thought that it was just Google that was working on what it calls Universal Search, think again. Yahoo, MSN, and Ask, as well as several minor search engines such as A9, are all working on their own versions of a universal search that will display different media types. These versions are currently still in the testing phase, but they could be rolled out at any time. What all this means for you and your search engine optimization company is that the face of SEO will be changing dramatically over the next several months - or it won't. Only time will tell.

Source:www.site-reference.com

Get the power with Social Media Optimization

Search engine optimization has been a well-known technique for getting an online web site known to the users of internet. In fact, things like internet marketing, email marketing and various other similar concepts have been regularly used for the promotion of an online site in the internet domain. However, technology is an ever-evolving thing and with the passage of time newer concepts have come out and these concepts has been well adopted for the promotion of online sites. One of the most recent and highly used newer techniques is social media optimization. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Nevertheless, like all the other techniques, social media optimization also has its individuality and there are certain unique principles that need to be followed while adopting to social media optimization for the optimization of a web site in World Wide Web.

There are various processes that need to be included when a web site has to be socially optimized. Basically, social media optimization helps to increase the linkabilty of the site. This is in fact, the main purpose for doing social media optimization for any online web site. Moreover, it should be made sure that the look and the feel of the web site for which social media optimization is being done, is constantly changed so that every time the site gives a fresh feeling to the visitors. This is also a necessity because nobody likes to see the same old graphics and read the same old content. Therefore, changes in the website help to get more visitors and at the same time help the business to earn revenue. Therefore, the content and the other materials used in the site should be highly attractive and attention grabbing.

The principle that works behind social media optimization is to mainly draw traffic to the site. Drawing a good amount of traffic is in fact, one of the best ways to get the site popular among various social media platforms and search engines like Google, Yahoo etc. The thing that mainly needs to be done is to write good articles and then get them circulated in the various social media platforms so that people can read them and come to visit the site. This not only helps in getting good traffic for the website but also helps in getting popular among internet users and various social media platforms. Once the content in the form of articles are floated among the various social media platforms, social media optimizers get hold of them and use them to optimize the site, which further helps in the promotion of that particular website.

After search engine optimization, social media optimization has become one of the most used techniques for the online promotion of a website. Social media optimization is a relatively newer concept but it is gaining a lot of impetus in the market as more and more optimization firms are using this concept to optimize the website of their clients. In fact, social media optimization proves to be a good option for drawing good traffic to a site and at the same time popularizing it in the social media platform.

Source:www.cometsearchenginemarketing.com

Social Media Optimization is latest catchphrase in web business

We are all familiar with various techniques like search engine optimization, internet marketing that are widely used for website promotion. These are popular methods of web promotion and you can easily adopt it for promoting your site on the web. Today, the latest exhortation in the e-business world is social media optimization. This is a method to optimize a website in the same manner as other methods do. In comparison to other methods of website promotion, this method is executed in a different style. Social media optimization is a procedure that is undertaken by web business to make a website popular among the search engines. For the purpose of site recognizable among the online users, it is essential for the business owners to make significant strategy.

Social media optimization is a method to optimize a website to make it acknowledged in a social community site. Internet is accessed by a majority of people due to its wide scope in giving information, services and many more. And obviously, it has become one of most sought after methods for the booming of online business. For increasing the traffic on your website, it is important to consider significant strategy that can easily identify the site among the web visitors. One method that you can use is write maximum blogs to make website eye-catching to visitors. The site owner has to optimize the site in such manner that visitors find all the information that they are looking for. Every site owner wants his site to rank at the top of all search engine results.

Social media optimization is a boon for the web businesses as it has made sites popular along with earning huge revenues for them. This promotion method undertakes various processes to increase the linkability of a site. The first priority of any online business owner is to spread the linkability of his site on the web. Linkability has proved to be a successful strategy for online business owners to make their business a brand name. Another strategy that can be implemented for social media optimization is to keep the site fresh for visitors.

Till the time visitors get something new, why would they come to your site? Nobody wants to see and read same things over and again. Change in content and other information will pull more people towards the site. All the information and content put up on the site has to be meaningful, relevant, new and incredible too, to satisfy the visitors. If the customer is pleased with the services or products, the business gets good response and acceptance in all the major search engines. This is what social media optimization strives to do for an online business.

Social media optimization is synonymous with website promotion. The information that you put about your business through blogs and articles for promotion needs to be highly resourceful. You need to adopt innovative methods to make your content in a portable form so that it is easily accessed by a large number of people in a short time. The main endeavor is to reach maximum number of people on the web and also to provide the best services and information to customers.

Source:www.cometsearchenginemarketing.com