SEO Training & Website Optimization Steps

For an advertising agency to employ staff and train them on website design search engine optimisation, you can imagine the task to advise the account mangers on all aspects of online media solutions. Most advertising companies that deal with internet marketing promotions train their staff to know mainly about banner advertising. Any form of banner advertising is real easy pitch to learn. The employee just needs to be aware that it is one banner, one placement and it appears on a search engine.

SEO is a vast and rapid growing market in this day and age.

SEO training takes time and patience as there is so much to know and learn about that at first seems pretty daunting. Any advertising company that do SEO training will know that the employee will have to need to be aware of banner advertising in all shapes and sizes, cost per click advertising, cost per acquisition advertising, pay per lead advertising and the list goes on for your internet marketing strategy.
Before anyone wants to attempt SEO training be prepared for a long windy road as you integrate the knowledge of website design, keyword analysis and density checks, together with time taken for the actual SEO advertising campaign to have a good impact on your website. SEO training requires the employee to explain to potential customers the reason why SEO is the way to go for their online media solutions.

SEO Training - Website Design

When doing SEO training Weblinx let their account managers be aware of what a website design requires to be effectively picked up by search engine spiders not the web design itself. SEO training makes the account managers aware of page layout, internal and backward linking strategy and the text that is required on the web page for effective Google SEO.

SEO Training - Internal and External Linking

Another important factor of search engine optimisation we take into account in SEO training is the use of a proper internal and external; backward linking strategy of the website.
An internal linking structure is how you can guide a search engine spider around the site easily and effectively. The most common form is the use of text navigation menus or links on each page of the website. These are extremely beneficial to your search engine promotion campaign, as a search engine spider can easily navigate around the site and access all the other pages on the site rather than just coming into the one page and being stuck on it and then leaving your website.
The external or backward linking also needs to be put in place or implemented as it can improve the way in which a search engine would position or rank the site.
The more relevant external links you have in place going to the relevant sections of your website the more beneficial it is to your website promotion as a whole. This is because search engine spiders can easily come to your site from various locations and visit the site and view the content more often.
We go through how linking for external and internal links should be put in place during our SEO training sessions for your most effective online media solution.

SEO Training Cost Per Click

With SEO training CPC our account managers are trained to let you know that we are an internet marketing company who design at least fifty new pages for your website. It will be these pages that get found in the listings on Google delivering potential buyers to your website. When a costumer searches for the keywords you have secured with us it will be the page optimised by Weblinx.biz that they click on to enter your website. Weblinx.biz SEO Training lets the account managers know that you pay on a thirty day invoice only when you have agreed to the charge on the invoice and sign it then fax the invoice back to us. Our SEO training covers the use of a stat counter to monitor your clicks and keep in communication with you throughout the campaign. SEO training also covers the fact that Weblinx.biz need your campaign to be successful if we are to cover our costs so we keep optimising the pages when appropriate to deliver a profitable website design search engine promotion.
More info on SEO cost per click

SEO Training Pay On Page Placement

SEO training pay on page placement covers the fact the customer only pays when the website pages that Weblinx.biz design, reach within the agreed search engine positions (top twenty and top ten) on Google. There is a charge for the top twenty placement and the top ten position. SEO training covers the value of advertising on Google for just one keyword. How much are you willing to pay to have your website appear in the search engine rankings on the search engine Google? All prices for gaining search engine ranking will be agreed to at the onset of your website design search engine optimisation campaign. All of these aspects are covered in our SEO training sessions.

Best SEO Tips

Below is an easy to follow SEO training steps compiled by professional search engine optimisers to assist the businesses with their search engine optimisation and to help you understand how to implement the changes to your website that are required for successful SEO on the major search engines. The following may be considered as SEO secrets for onsite SEO optimization but in order to deliver a successful SEO campaign on the search engines you require external resources to compliment onsite SEO. The steps below are guidelines and a lot more is required but they are the fundamentals in preparing your website to have the right tools to compete in the front pages using basic SEO techniques.

SEO - Process	SEO - Descriptions	SEO Significance
SEO 1 - Keyword Analysis	The first step of any website optimization for SEO is to define which keywords or search terms you would like to be found under. The keywords selection is usually defined by the client; along with suggestion from your Weblinx account manager. Keyword sources generally tend to include search tools such as Google Suggest, overture and keywords related to the website/business the client is involved in - other keywords will generally be defined by client recommendations. This is because in all likeliness clients generally tend to already have an idea what they need to target for the SEO campaign.	Keyword selection is imperative for SEO and can often decide how effective your website can be. If the right keywords are targeted you would expect to see a much better return of click and enquiries as opposed to 'less relative' phrases for your SEO.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 2 - Keyword grouping	Keyword grouping involves an analysis into the keywords which have been agreed by client and Weblinx for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages. An old method many SEO's use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way we feel is to group 'like/related' keywords together and target these phrases across one optimized page. This reduces the risk of content repetition across the site which can have the effect of holding the site back from obtaining its anticipated search engine ranking for the SEO	It is important to target key phrases on website pages which are relevant for successful SEO online. For example if a keyword 'cars' was optimized on a page related to 'walking' the likeliness of an increase in enquiries would realistically be small thus the SEO campaign will be unsuccessful.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 3 - Content Generation	We create content around the agreed keywords for your SEO to reap rewards. This content is then placed onto the web pages targeted to ensure the density of the keywords targeted is ideal for ranking on search engines.	Content plays an important part in any website. In SEO content plays a vital part. Google algorithms prefer sites which have relevant content rich information related to the targeted keywords.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 4 - On Page Optimization	This SEO technique is to ensure the pages targeted have the correct foundations in place. This usually involves ensuring titles, meta tags, alt tags, h1, h2, bold text, underlined text are in place	To ensure your site is in the right state for optimization is to ensure the page is laid out correctly containing the tags which Google search spiders look out for
SEO - Process	SEO - Descriptions	SEO Significance
SEO 5 - Internal Linking	Internal linking is the SEO process of ensuring the site has a strong linking structure internally. This ensures Google spiders stay in the website longer and can easily navigate around the site to the pages you want to focus on for the SEO campaign	Linking can play an essential part in SEO. The bulk of optimization for SEO is done mostly on-site and internal linking via keyword anchor text links.
SEO - Process	SEO - Descriptions	SEO Significance
SEO 6 - External Linking	External linking is the process of ensuring the site has a strong linking structure externally (often referred to as backward links). The process is to generate links to the website from sites in a clean cache on Google. This is what is known as quality linking	External linking (provided the internal on site optimization is done correctly) hugely compliments work done to a website for SEO. It is through external linking and on site optimization that best results are achieved for SEO

Source: http://www.weblinx.biz

Music Publishers Sue YouTube

In September 2006, the same group won a judgment against a peer-to-peer filing service, StreamCast Networks.

The National Music Publishers' Association this week joined a class action lawsuit alleging that YouTube and its parent company Google have committed massive copyright infringement.

The group announced Monday that it is rallying along with the Football Association Premier League Limited and others in the suit filed in the U.S. District Court for the Southern District of New York.

"Copyrighted music is a huge draw for YouTube's users," the NMPA said in a prepared statement. "This music can be found in many of YouTube's clips, in both pre-existing commercial content and videos."

A spokesperson with Google was surprised and disappointed that the NMPA has elected to take this route.

"We have concluded historic licensing agreements with several NMPA members and have been in licensing discussions with others," Google Managing Litigation Counsel, Michael Kwun said. "Many song writers and music publishers view YouTube as a promising promotional platform for connecting with their fans and as a unique revenue opportunity. "

NMPA President and CEO David M. Israelite said the group is "very concerned about YouTube's approach to copyright."

"We are joining the lawsuit to protect the interests of music publishers and songwriters, whose creative works are being used without permission or compensation by YouTube, he said."

The NMPA is a music publishing industry trade association promotes and advances the interests of music publishers and their songwriting partners, while fostering a business creative and financial growth for more than 600 members. It was established in 1917, and is active globally in terms of protecting copyrights.

In September 2006, the group won a judgment against a peer-to-peer filing service, StreamCast Networks.

The Football Association Premier League, a British soccer division with an estimated 2.6 billion spectators, filed the lawsuit against YouTube in May. The lawsuit is one of many that Google and YouTube are currently defending.

Source:www.informationweek.com

Get the power with Social Media Optimization

Search engine optimization has been a well-known technique for getting an online web site known to the users of internet. In fact, things like internet marketing, email marketing and various other similar concepts have been regularly used for the promotion of an online site in the internet domain. However, technology is an ever-evolving thing and with the passage of time newer concepts have come out and these concepts has been well adopted for the promotion of online sites. One of the most recent and highly used newer techniques is social media optimization. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Nevertheless, like all the other techniques, social media optimization also has its individuality and there are certain unique principles that need to be followed while adopting to social media optimization for the optimization of a web site in World Wide Web.

There are various processes that need to be included when a web site has to be socially optimized. Basically, social media optimization helps to increase the linkabilty of the site. This is in fact, the main purpose for doing social media optimization for any online web site. Moreover, it should be made sure that the look and the feel of the web site for which social media optimization is being done, is constantly changed so that every time the site gives a fresh feeling to the visitors. This is also a necessity because nobody likes to see the same old graphics and read the same old content. Therefore, changes in the website help to get more visitors and at the same time help the business to earn revenue. Therefore, the content and the other materials used in the site should be highly attractive and attention grabbing.

The principle that works behind social media optimization is to mainly draw traffic to the site. Drawing a good amount of traffic is in fact, one of the best ways to get the site popular among various social media platforms and search engines like Google, Yahoo etc. The thing that mainly needs to be done is to write good articles and then get them circulated in the various social media platforms so that people can read them and come to visit the site. This not only helps in getting good traffic for the website but also helps in getting popular among internet users and various social media platforms. Once the content in the form of articles are floated among the various social media platforms, social media optimizers get hold of them and use them to optimize the site, which further helps in the promotion of that particular website.

After search engine optimization, social media optimization has become one of the most used techniques for the online promotion of a website. Social media optimization is a relatively newer concept but it is gaining a lot of impetus in the market as more and more optimization firms are using this concept to optimize the website of their clients. In fact, social media optimization proves to be a good option for drawing good traffic to a site and at the same time popularizing it in the social media platform.

Source:www.cometsearchenginemarketing.com

Facebook, social capitalists and open networks

As the stock market roller coaster continues, the concept of social capital accrued via social networks is starting to become an important commodity. People are flocking to Facebook and other social networks, partly to experience the latest online trend and for those who latch on to a particular network, to build up their social capital via making connections.

Facebook co-founder Dustin Moskovitz has said that Facebook’s main professional value is “building social capital” through interactions, including email via Facebook, with ‘friends’ that can result lead to business opportunities. Dennis Howlett has covered the social network and business intersection issues in his Irregular Enteprise blog. It’s early in the game, but it’s not hard to imagine how Facebook could adopt some of LinkedIn’s features, or vice versa.

Much of the discussion lately touches on that fact that the development of one’s social capital is contingent it being locked up by Facebook. LinkedIn or other social ‘utilties.’ services.

In a recent Wired article, Scott Gilbertson, protested the lack openness in Facebook, namely the social graph, the circle of friends and relationships data.

When entering data into Facebook, you’re sending it on a one-way trip. Want to show somebody a video or a picture you posted to your profile? Unless they also have an account, they can’t see it. Your pictures, videos and everything else is stranded in a walled garden, cut off from the rest of the web.

Like locked cell phones and copy-protected music, Facebook is on the wrong side of the open-network debate. Facebook is a sealed bubble. Facebook users are locked into Facebook, just as iTunes locks music fans to Apple’s iPod.

“We are pushing boundaries of what closed and open mean. It’s very necessary for people to take identities with them and supplement with content from elsewhere,” Moskovitz said at the AlwaysOn Stanford Summit 07 last week. He didn’t offer any insight as to what Facebook has in mind regarding making the friends network, the social graph, transportable beyond exposing it to Facebook-compliant applications.

“I’m not sure if it will happen or not. It’s fairly complicated and there are privacy issues, but interesting concept,” said MySpace’s Travis Katz, senior vice president and general manager of MySpace International, regarding making its data transportable.

Plaxo recently launched its Pulse service that is more permeable. Your friends network can be walled off. Anything put into Plaxo can be retrieved and used elsewhere, and any data made public will be accessible across the wider internet: Viewers will not need a Plaxo account. The service will be rather limited initially, but it’s a step in the right direction.

Wired is actually late to the open network discussion, which has been brewing for more than year, led by Marc Canter. In his latest post, Marc wrote:

History will prove that by freeing the end-user’s data, a distributed mesh of inter-connecting social networks and blogging platforms will create an ecosystem in which ALL software vendors and plaforms can participate in- equally.

That’s what’s wrong with MyBlogLog, Twitter and Facebook. They’re coolio platforms, but they’re closed.

The people will eventually come. That’s for sure. Humans are migratory beasts and as soon as they figure out that they’ve been locked-in-they’ll rebel.

At this point, the masses haven’t taken to the virtual streets to break down the walled gardens. The information superhighway is broken up into islands where millions of people gather and associate, separated from other islands by design.

Today, people are mostly content, experimenting with the more civilized walled gardens that aggregate information and friends and bank all the personal data and social capital. The revolution won’t happen until social capitalists realize that the capitalists–Facebook, Google, MySpace (News Corp.), etc.– shouldn’t have too much control over their digital lives.

Source:www.zdnet.com

Recruiters scour social networking sites - Indian Overview

Orkut, Linkin, Facebook and other similar popular social networking sites are fast doubling up as the modern day employment exchanges with job seekers as well as companies and recruiters head hunting for talent.

The social networking sites, immensely popular with the netizens, especially the young, are having number of ‘communities’ helping both job seekers and employers.

“Searching for the right person for a job is always a challenge,” says Gauri Sarin of Approach Talent Solutions. “So, there is a rising trend among the companies and recruitment agencies to use social networking sites to look for the right person,” she adds.

With 100 million Internet users in the country, India is now the fourth largest country in terms of Internet penetration, a recent Assocham study points out.

According to Assocham, E-recruitment is gaining ground as a preferred medium of hiring in India. Especially for job seekers, the Internet has opened up the world of job searching, turning it into a 24-hour-a day market place. Internet is arguably the most immediate, convenient and comprehensive medium for employment seekers to research for jobs.

While searching for ‘jobs', communities like Orkut throw up about a 1,000 odd related communities such as 'IT jobs India walk-ins','Freshers','Retail Jobs in India', 'Walk in for Jobs', Job Sampark' etc.

Staffing services providers like Cloud 9 India, Pathway Recruitment Agency use such sites as a platform to hire. They have links to their own websites.

Populated with thousands of members each of these communities have a huge database of job seekers and can reach them within seconds. “Of all new services on the Internet, social networking sites are most promising because these community-driven sites have the ability to leverage their user base across other verticals,” says R Sunder, president, Times Business Solutions.

He adds, “Most of the growth in the social networking space has happened in the last one year. It will continue to accelerate as more people gain high-speed Internet access. It has come down to mobile phones and with web 2.0 coming to market, the future seems to be limited only by the imagination.”

Young people are making most of it. Says Neha Kapoor, a fresh graduate from Kanpur, “I got a job in one of the best BPOs in Delhi thanks to a ‘scrap’,” a term used by Orkut to describe the messages that are posted on the net.

B Sudhir, software engineer, 25, moderator of a community ‘Walk in for Jobs’ in Orkut says, “I started this community as a hobby. Having gone through the hardships of finding a job, I wanted to create a platform for freshers.”

His community claims to have membership of over 30,000 members. Sudhir says, “Other than the recruitment agencies, many corporate houses directly post their requirements on the site.”

He also has a blog whose members receive job opening postings in their mail boxes. Although most of these services are free yet there are ways to monitise these communities by dividing the jobs into free and paid categories, in which the recruiter pays for some specific advertisements.

There are many networking sites other than Orkut such as Facebook, Myspace,Yaari among other popular professional networking sites like Linkin, Ecademy, Doostang, Xing, Plaxo, et al.



Linkin, a business oriented social networking site, is mainly used for professional networking, with a membership base of 12 million across 400 economic zones it is very popular in the US. Linkin allows regular users to maintain list of contact details of people they know and trust in business. It is now fast catching up in India.

“Such sites cater to those who require fresh blood like BPO’s and especially IT industry. While Linkin is effective for the senior levels,” says Sarin.

According to Assocham survey, junior,mid-level and senior executives accounted for more than 50 per cent of the online job seekers.

Also 46 per cent of the online job seekers fall between 26 to 35 age group. Thus with an estimated 120 million Indians logging on to the net in 2007-08, head hunting through networking sites is a trend that will only increase.

“While social networking is one of the current mainstream media buzzwords, in the recruitment and staffing space it is all about helping employers to find and match candidates to open job positions and build a talent pool. Whether social networking is the answer to recruitment is yet to be seen,"says Sunder.

Source:www.onrec.com

Social networking sites enjoy massive visitor surge

Online measurement firm comScore has released a report detailing the dramatic rise of social networking sites.

Sites such as Facebook and MySpace are increasingly taking internet advertising share from Yahoo and other market leaders, and the new study shows that these established giants may truly have something to fear.

MySpace received 114 million unique visitors in June 2007, an increase of 72 per cent compared to the 66 million who visited during June last year.

Facebook performed even better, attracting 52 million unique visitors, which was a 270 per cent increase on the 14 million who logged in during June 2006.

Other sites performing well included Hi5, Friendster, Orkut, Bebo and Tagged. The latter logged a whopping 774 per cent increase in visitors, while Bebo's numbers grew by 172 per cent.

"During the past year, social networking has really taken off globally," said comScore's Bob Ivins.

"Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global internet."

Source:www.directtrafficmedia.co.uk

Flickr Rises As Yahoo Photos Departs

Shutting down Yahoo Photos in favor of the popular Flickr service has helped lift Flickr's market share of photography traffic.

While Photobucket commands the photography category with 43.5 percent of the market, Flickr's 6.42 percent of visits measured by Hitwise for the week ending July 7 proved good enough for second place.
Hitwise research director LeeAnn Prescott said Flickr's US market share grew by 38 percent in the four weeks leading up to July 7. In June, Yahoo began encouraging its Yahoo Photos users to migrate over to Flickr.

Prescott also noted how Flickr's traffic has shifted. Where Google once represented Flickr's largest source of traffic, Yahoo Image Search has taken over that place. Yahoo Image Search now accounts for almost 18 percent of Flickr's traffic.

The consolidation of image services has worked out for Yahoo, both in the US and internationally. We will be interested to see if Yahoo continues to trim its duplicate services under new CEO Jerry Yang.

Source:www.webpronews.com

Piczo Launches Piczo Insiders

San Francisco-based social network Piczo will announce the launch on Tuesday of Piczo Insiders, a focus group of influential users who will advise brands on how to leverage the site. Certain marketing campaigns on the site will be passed to the Insiders for feedback, something that already happened with the latest NSPCC (National Society for the Prevention of Cruelty to Children) campaign.

Piczo is claiming 28 million registered user accounts and 12.5 million monthly unique visitors generating over 1.9 billion monthly page views. Last time we checked, the demographic was predominately female and many users were in the UK.

It’s intriguing that they’re roping in the users for feedback on campaigns, but ultimately Piczo may now need to ramp up on the consumer side to stay relevant.

Source:www.mashable.com

Do it Yourself Social Media Marketing

SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field.

The ConceptSocial media marketing is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc). This may seem overly elementary but “making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.Business from Social Marketing is IndirectA key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers. I often get clients saying “I don’t think being on MySpace will sell anything”. The truth is that often they are correct.

Having a commercial presence on MySpace that provides great content and interesting free tools (aka. widgets) serves to raise the awareness of your brand so that users remember your service for later and/or provides you with a podium to share the benefits of your brand. In short, it is important not to forget this essential concept: social media marketing drives brand awareness which later translates into sales.Social Media Categories and Associated StrategiesHere is an introduction to the various top portals segregated into their appropriate categories and mated with a recommended strategy. Please keep in mind the following is only a partial listing of some social media sites.

If you want a more comprehensive (but unorganized) list check out this list of web 2.0 sites which includes social media properties (very extensive list).I have organized Social Media Marketing into the following categories or themes:A. Social Networking SitesB. Business Networking SitesC. Social (Collaborative) Bookmarking SitesD. Content Voting SitesE. News Sharing SitesF. Collaborative DirectoriesG. Video Sharing Sites, andH. Photo SharingWe will discuss parts A through D in this segment and parts E through F in the following.

A) Social Networking SitesThe following social networking sites experience a volume of activity unrivaled in the social media marketplace. These sites provide it all; personal blogs, videos, music, classifieds, mail, and much, much more.1. MySpace: this site offers the widest variety of tools and social networking capabilities.2. Facebook: great for connecting with old classmates and creating a personal profile.Associated Marketing StrategyEach of these sites allow you to create a powerfully diverse and engaging web presence complete with photos, articles, and bookmarks.

MySpace even provides the ability to ‘skin’ your profile! In other words you can actually brand it to make it totally unique; a powerful marketing capability (To view a great example see [url=http://www.myspace.com/starbucks]Starbuck’s MySpace account[/url). Assuming the site is already done it is best to then start linking to the site from key areas of the Internet so the search engines will have no problem finding and indexing it. You can do this by linking to it from a social media section of your website; a section that I believe will be part of the status quo structure (as ubiquitous as the About Page) of all new websites in the near future.

B) How to Market on Business Networking SitesThese sites are devoted to networking business people and provide direct access to upper level management / executives for sales people and for those looking to create industry connections.
1. LinkedIn: the premier business networking site where job profiles are shared, jobs posted, questions asked and then answered by industry professionals (my current favorite).

2. ZoomInfo: a search engine index of company names and people. Find yourself (if you are there) and claim your space or create your profile.

3. Spoke: a database of contact information for people at all levels of business.

4. Jigsaw: a database of virtual business cards that can be traded and shared amongst members.Associated Marketing StrategyCreate a personal profile on each of these sites and connect, connect, connect. The concept is so simple I could almost stop there but it is important not to forget that some of these services also allow for interactivity in forums and Q&A sections. I recommend participating as often as possible in these interactive sections in order to gain positive references and to further expand your network.

C) How to Market on Social (Collaborative) Bookmarking SitesHere are a number of websites that specialize in social bookmarking. When you register with the service the service will collect and organize the sites that you choose to bookmark and allow you to share them with other others. The social concept allows each service to create content-specific directories of user-selected content; which states (theoretically) the content is of a high quality.

1. Del.icio.us: bought by Yahoo in 2005, Del.icio.us is the web’s leading bookmarking site.

2. StumbleUpon: in the past when my best content got ‘stumbled’ by users I found this community to offer the highest quality response in terms of traffic and buzz.

3. Yahoo! MyWeb: Yahoo’s huge following has made MyWeb a popular bookmarking property and a top property for promotion.

4. Backflip: started in 1999 (or possibly earlier) this site is the one of the granddaddies of bookmarking but it came on harsh times and was sold to passionate employees who maintain it now. This is not a leader in the industry but it was my first bookmarking site way back in ’99 so I feel I owe Backflip a little time in the limelight.Associated Marketing StrategyCreate a personal profile on each site and then spend some time using them as though you were a potential customer of your own service. In other words, search for terms you target in your SEO campaigns or ask questions you or your target market asks regularly.

After a while you will see a trend in the results you receive that you can use to your advantage.For example, after typing in “marketing tips” on StumbleUpon you may notice that many of the articles that are getting positive reviews are written like tutorials whereas the other articles are getting little or negative feedback. This type of observation will give you the insight you need to write quality articles that are more likely to get positive ratings; which ultimately translates into increased traffic to the article source (your website perhaps).

In addition, you can go back and bookmark tutorial content you have already written (as long as it is still viable).If you are not writing your own content at the moment it is still advisable to find other great content and bookmark it for your profile. Why? If you create a reputation for providing excellent bookmarks it is more likely you will get additional, positive attention when you ultimately feature content of your own.

D) How to Market on Content Voting SitesThe following are the top sites used for people to vote ‘on the fly’ for any content they find useful online. The resulting vote then adds the content or increases its visibility within each resource so that others have a chance to read the content. Once something has received a certain number of votes (this is a moving target) the visibility of the content may gain momentum as others have a chance to read and vote on it.

1. Digg: currently one of the most popular social media websites in the world and has been known to show a high degree of technology-based news.

2. Netscape: is in many ways a successful clone of Digg but Netscape has been accused of providing more entertainment news rather than technology news.

3. Reddit: the news here is more politically inclined and the site has a very strong following.Associated Marketing StrategyFirst a caution: it is crucial that you pay attention to the etiquette of these content voting sites; otherwise your promotions could backfire and/or you could be banned. To read up on etiquette visit the associated help files for each site (i.e. How Digg Works) and the FAQ – these will give you the necessary background info to get you started.To make these sites work for you I recommend participating in each group for a while in order to pick up on what articles do well and don’t do well in your selected industry.

In addition, creating a respected profile by bookmarking new and interesting content and posting thoughtful comments on other people’s bookmarks will go a long way to improving your chances of success on these sites. Once you have a respected profile you can ask other respected users to check out your new content to see if they deem it worthy of a thumbs up.

Whatever you do, I do not recommend voting on your own content due to the obvious bias and potential damage it could do to your profile’s reputation.In the second (and last) installment of this series we will examine:
• News Sharing Sites
• Collaborative Directories
• Video Sharing Sites, and
• Photo Sharing Sites

Source:www.stepforth.com

Social Media Optimization: the best is on its way

We are dwelling in a world that is constantly evolving and growing. Each passing day is witnessing some or the other development and evolvement in some or the other field. The latest buzz in the world of World Wide Web is social media optimization. The World Wide Web seems to be undergoing constant changes and to keep up to these changes we all need to be in tune with the latest things that are taking a front seat in the world of the World Wide Web.

Social media optimization is nothing but diverse ways that are adopted to make an online site easily accessible to internet visitors and internet users. In this fast paced age people want information at extraordinary speed and in this case the faster and the earlier visitors can get information by accessing your site, the more popular you and your online site becomes in the World Wide Web. Social media optimization also works somewhat like search engine optimization but the only differences between the two are the techniques and the methods that each one follows to optimize a site.

There are several ways that can be implemented to go in for social media optimization and if you want to optimize your online site, social media optimization is the best solution. The basic idea behind optimizing an online business site through social media optimization is to optimize it in such a manner so the site is linked to other sites that are more visible in the social media search category. While opting for social media optimization, you must keep in mind that each business has different needs and requirements. This demands you to know your business requirements. Your business can become a success story only if you are fully aware of your business requirements. Apart from increasing links of your websites, you can even go in for exchanging your link with other related websites. Exchanging links is another criteria that social media optimization abides to.

Social media optimization ideally means promoting about something on all the social media platforms. Becoming famous in today’s competitive world is not an easy task. There are many things that need to be done to get famous and this also implements to any online site that wants to become famous on the web. Social media optimization caters to the needs of any online business who wants to get known in the internet circle. One of the best possible ways of undergoing a successful social media optimization process is to let the content of the website flow freely to webmasters who can easily help you and your site gain recognition.

If your website has a great content you must make sure that your content can be easily accessed by people. Living up to the criterion of social media optimization, webmasters make sure that any good content gets accessed by different people through different platforms in the web. This means that you will need to constantly write articles and blogs for your website and make sure that they are well distributed among various links and websites.

With the advent in technologies, people want to try out new things and in this scenario social media optimization has become a very in thing that has not only helped online sites gain popularity but has once again proved that the world is progressing towards a new and a better world.

Source: www.cometsearchenginemarketing.com