Social networking site Facebook is growing rapidly in India according to a report by comScore. From 238,000 users in January 2007, Facebook has grown by 230 per cent to 785,000 users from India in June 2007. According to the report, Facebook's growth in India was remarkable between April and June 2007, when it added 323,000 users.
I created my Facebook profile in the same period and I find that Facebook is a much better product that Orkut.
But Orkut is still ten times larger than Facebook, with 7.2 million Indian users as of June 2007. It added nearly a million new users during April-June 2007.
Among social networking websites - Orkut, Facebook and Linkedin are very popular in India. While the world leader MySpace does not have much traction here, slugging with 399,000 Indian users.
Here are the Alexa rankings of popular social networking sites in India.
* Orkut = 2
* Facebook = 21
* Hi5 = 53
* Myspace = 65
* Linkedin = 75
About 40 per cent of Indian Facebook users are women, while they constitute 28 per cent in Orkut. Indian companies like NDTV, Info Edge, SBI and Indiatimes are already advertising on Facebook. (Source: Agencyfaqs)
Orkut's popularity is also landing the site in trouble with Indian authorities. It was involved in quite a few controversies, most of which are cases of obscene or defamatory fake profiles and hate communities.
Homegrown social networking sites like BigAdda, Rediff iShare, Fropper, Yaari and Minglebox are gearing up to challenge the international heavy weights. Their success will depend on whether they are able to leverage their local knowledge and understanding of Indian sensibilities to differentiate their offering. The global social networking giants start with a huge advantage - that of a large exisiting userbase - which helps in creating the network-effect and boosting viral growth.
Source:www.cnet.com
Showing posts with label Yaari. Show all posts
Showing posts with label Yaari. Show all posts
Wednesday, August 15, 2007
Tuesday, August 7, 2007
Recruiters scour social networking sites - Indian Overview
Orkut, Linkin, Facebook and other similar popular social networking sites are fast doubling up as the modern day employment exchanges with job seekers as well as companies and recruiters head hunting for talent.
The social networking sites, immensely popular with the netizens, especially the young, are having number of ‘communities’ helping both job seekers and employers.
“Searching for the right person for a job is always a challenge,” says Gauri Sarin of Approach Talent Solutions. “So, there is a rising trend among the companies and recruitment agencies to use social networking sites to look for the right person,” she adds.
With 100 million Internet users in the country, India is now the fourth largest country in terms of Internet penetration, a recent Assocham study points out.
According to Assocham, E-recruitment is gaining ground as a preferred medium of hiring in India. Especially for job seekers, the Internet has opened up the world of job searching, turning it into a 24-hour-a day market place. Internet is arguably the most immediate, convenient and comprehensive medium for employment seekers to research for jobs.
While searching for ‘jobs', communities like Orkut throw up about a 1,000 odd related communities such as 'IT jobs India walk-ins','Freshers','Retail Jobs in India', 'Walk in for Jobs', Job Sampark' etc.
Staffing services providers like Cloud 9 India, Pathway Recruitment Agency use such sites as a platform to hire. They have links to their own websites.
Populated with thousands of members each of these communities have a huge database of job seekers and can reach them within seconds. “Of all new services on the Internet, social networking sites are most promising because these community-driven sites have the ability to leverage their user base across other verticals,” says R Sunder, president, Times Business Solutions.
He adds, “Most of the growth in the social networking space has happened in the last one year. It will continue to accelerate as more people gain high-speed Internet access. It has come down to mobile phones and with web 2.0 coming to market, the future seems to be limited only by the imagination.”
Young people are making most of it. Says Neha Kapoor, a fresh graduate from Kanpur, “I got a job in one of the best BPOs in Delhi thanks to a ‘scrap’,” a term used by Orkut to describe the messages that are posted on the net.
B Sudhir, software engineer, 25, moderator of a community ‘Walk in for Jobs’ in Orkut says, “I started this community as a hobby. Having gone through the hardships of finding a job, I wanted to create a platform for freshers.”
His community claims to have membership of over 30,000 members. Sudhir says, “Other than the recruitment agencies, many corporate houses directly post their requirements on the site.”
He also has a blog whose members receive job opening postings in their mail boxes. Although most of these services are free yet there are ways to monitise these communities by dividing the jobs into free and paid categories, in which the recruiter pays for some specific advertisements.
There are many networking sites other than Orkut such as Facebook, Myspace,Yaari among other popular professional networking sites like Linkin, Ecademy, Doostang, Xing, Plaxo, et al.
Linkin, a business oriented social networking site, is mainly used for professional networking, with a membership base of 12 million across 400 economic zones it is very popular in the US. Linkin allows regular users to maintain list of contact details of people they know and trust in business. It is now fast catching up in India.
“Such sites cater to those who require fresh blood like BPO’s and especially IT industry. While Linkin is effective for the senior levels,” says Sarin.
According to Assocham survey, junior,mid-level and senior executives accounted for more than 50 per cent of the online job seekers.
Also 46 per cent of the online job seekers fall between 26 to 35 age group. Thus with an estimated 120 million Indians logging on to the net in 2007-08, head hunting through networking sites is a trend that will only increase.
“While social networking is one of the current mainstream media buzzwords, in the recruitment and staffing space it is all about helping employers to find and match candidates to open job positions and build a talent pool. Whether social networking is the answer to recruitment is yet to be seen,"says Sunder.
Source:www.onrec.com
The social networking sites, immensely popular with the netizens, especially the young, are having number of ‘communities’ helping both job seekers and employers.
“Searching for the right person for a job is always a challenge,” says Gauri Sarin of Approach Talent Solutions. “So, there is a rising trend among the companies and recruitment agencies to use social networking sites to look for the right person,” she adds.
With 100 million Internet users in the country, India is now the fourth largest country in terms of Internet penetration, a recent Assocham study points out.
According to Assocham, E-recruitment is gaining ground as a preferred medium of hiring in India. Especially for job seekers, the Internet has opened up the world of job searching, turning it into a 24-hour-a day market place. Internet is arguably the most immediate, convenient and comprehensive medium for employment seekers to research for jobs.
While searching for ‘jobs', communities like Orkut throw up about a 1,000 odd related communities such as 'IT jobs India walk-ins','Freshers','Retail Jobs in India', 'Walk in for Jobs', Job Sampark' etc.
Staffing services providers like Cloud 9 India, Pathway Recruitment Agency use such sites as a platform to hire. They have links to their own websites.
Populated with thousands of members each of these communities have a huge database of job seekers and can reach them within seconds. “Of all new services on the Internet, social networking sites are most promising because these community-driven sites have the ability to leverage their user base across other verticals,” says R Sunder, president, Times Business Solutions.
He adds, “Most of the growth in the social networking space has happened in the last one year. It will continue to accelerate as more people gain high-speed Internet access. It has come down to mobile phones and with web 2.0 coming to market, the future seems to be limited only by the imagination.”
Young people are making most of it. Says Neha Kapoor, a fresh graduate from Kanpur, “I got a job in one of the best BPOs in Delhi thanks to a ‘scrap’,” a term used by Orkut to describe the messages that are posted on the net.
B Sudhir, software engineer, 25, moderator of a community ‘Walk in for Jobs’ in Orkut says, “I started this community as a hobby. Having gone through the hardships of finding a job, I wanted to create a platform for freshers.”
His community claims to have membership of over 30,000 members. Sudhir says, “Other than the recruitment agencies, many corporate houses directly post their requirements on the site.”
He also has a blog whose members receive job opening postings in their mail boxes. Although most of these services are free yet there are ways to monitise these communities by dividing the jobs into free and paid categories, in which the recruiter pays for some specific advertisements.
There are many networking sites other than Orkut such as Facebook, Myspace,Yaari among other popular professional networking sites like Linkin, Ecademy, Doostang, Xing, Plaxo, et al.
Linkin, a business oriented social networking site, is mainly used for professional networking, with a membership base of 12 million across 400 economic zones it is very popular in the US. Linkin allows regular users to maintain list of contact details of people they know and trust in business. It is now fast catching up in India.
“Such sites cater to those who require fresh blood like BPO’s and especially IT industry. While Linkin is effective for the senior levels,” says Sarin.
According to Assocham survey, junior,mid-level and senior executives accounted for more than 50 per cent of the online job seekers.
Also 46 per cent of the online job seekers fall between 26 to 35 age group. Thus with an estimated 120 million Indians logging on to the net in 2007-08, head hunting through networking sites is a trend that will only increase.
“While social networking is one of the current mainstream media buzzwords, in the recruitment and staffing space it is all about helping employers to find and match candidates to open job positions and build a talent pool. Whether social networking is the answer to recruitment is yet to be seen,"says Sunder.
Source:www.onrec.com
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