Yahoo To Rewire for Social Network with Open Strategy

Yahoo plans to rewire itself to bring a latent social network to the surface using an Open Strategy announced at the Web 2.0 conference. Yahoo said an app written for one Yahoo property will be able to integrate with other properties and with the extended social network. Yahoo already supports the OpenSocial standards for sharing with other sites.

Yahoo may resemble islands of Web properties, but the company is launching a renovation that could turn it into one huge platform. On Thursday, Yahoo announced its Open Strategy at the Web 2.0 conference in San Francisco.

"Imagine a world where you can write code that will meaningfully reach millions of users in a single bound," wrote Yahoo's Neal Sample on the company's Yodel Anecdotal blog.

'Latent Social Network'

Open Strategy invites developers to use Yahoo's huge scale, he added, "to write applications that build on our existing properties," such as Mail, Sports, Search, the front page, mobile, My Yahoo, and others. Yahoo-owned properties also include the photo-sharing site Flickr, the bookmarking site Del.icio.us, and the social-calendar site Upcoming.

Sample also noted that, with 500 million unique users spending 235 billion minutes each month on its sites, and with 10 billion relationships in buddy lists and Yahoo address books, the company has "a massive, latent social network." The new initiative, he added, will "bring it to the surface."

In other words, he told news media, Yahoo is not building another social network, but "building social into everything we do."

He described it as a "rewiring" of Yahoo by building structures that change how its pieces work together. He said developers will be able to take advantage of the "vitality" that will exist within this unified platform. An application written for a Yahoo property will be able to integrate with other properties and with the extended social network.

Example: Search Monkey

An example is Yahoo's Search Monkey, where developers can blend other data with search results so that, for instance, an Italian restaurant could have reviews and ratings along with the link to its Web site. Search Monkey officially launches in mid-May.

Charlene Li, an analyst with industry research firm Forrester, wrote on her blog that Yahoo's rewiring "is a significant step forward in the next phase of social networks and the social Web."

Social networks, she said, will at some point become "like air," with no boundaries between friends or work colleagues, regardless of where their personal network is based.

In March, Yahoo announced support for OpenSocial standards so that applications created by developers for Yahoo will also work on MySpace, Google and other sites accepting OpenSocial.

Li wrote that she does not see Open Strategy as a "Hail Mary pass" from Yahoo to counter Microsoft's efforts to acquire the company. She added that it's only a matter of time before Google, Facebook and other sites respond to the huge social environment and social driver that Yahoo can become.

"Open" has had a major emphasis by Yahoo recently. Earlier this month, for instance, it released an online advertising-management platform for businesses that includes an open set of application-programming interfaces, or APIs.

Also this month, Yahoo released a new version of its oneSearch technology for mobile devices, which it described as "an open technology platform."

Source: www.newsfactor.com

Yahoo! Search Marketing

Yahoo! Search Marketing - Provides products and resources to help you connect with customers searching for what you sell.

Overture (formerly GoTo) is now a Yahoo! company. Overture products and services are now included in Yahoo! Search Marketing products.

Products & Services:

• Sponsored Search - Connect with highly targeted customers who are motivated to buy your products and services. Reach up to 90% of active Internet users on top search engine sites, including MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb, and NetZero.

• Content Match - Extend your advertising reach beyond Sponsored Search results by displaying your own listings along with relevant articles, product reviews, and other information.

• Cost-Per-Click Advertising - Control your position in Sponsored Search results by bidding on keywords. Control your advertising cost by setting your own cost-per-click (CPC) amount and by paying only when a client clicks on the link to your web site.

• Pricing - Open a Sponsored Search account with a $5 deposit. Your click-through charges (cost you pay for each click-through) are deducted from this amount. After that, you can spend as much or as little as you like each month based on the keywords you select and how much you bid for each keyword.

• Budgeting Feature - Control your spending on Sponsored Search advertising by specifying a daily budget. This helpful feature even regulates the display of your listings so that you receive clicks throughout the day, rather than quickly spending your budget in just a few hours.

Source: www.enetsc.com

Yahoo Live tries livestreaming

Last night, Yahoo dropped a new service on the world: the livestreaming service Yahoo Live. Conceptually it's very much like uStream and other livestream products. Anyone can set up a channel and embed the live player (though, oddly, not the text chat that goes with it) on their own page.

One of the really cool features of Yahoo Live is its multi-camera viewing panel. In addition to the video feed you tune in to, four other video channels -- of other users watching the same stream you are -- appear below the main video. You can jump to those channels quickly, and change the lineup of the secondary video channels by selecting names from the main video's chat window.

Yahoo is launching the service with an API, allowing people to mash up their own streaming video services. That's very cool, and unusually forthcoming. Most services don't go public with APIs, if ever, until the site has been live for a little while.

Unfortunately, Yahoo Live launched with a serious capacity deficit. I had the service go from functional to "our servers are smoking" several times when the user count broke about 800. Hey Yahoo: this is why the private beta was invented. If you don't want to put Yahoo-sized capacity into a new product, don't pretend that it's ready for a public viewing.

No word yet on how Google / YouTube will react, nor if a mobile version will appear.

See also: Justin.TV, Kyte, Qik, Flixwagon, Comvu, Mogulus and Operator11. Care to lay odds on which, if any, can survive independently, or which will get acquired by Google, Facebook or MySpace?

Track Yahoo Live's progress on the site's blog.

Source: www.msn.com

Yahoo! and the future of the Internet

The openness of the Internet is what made Google -- and Yahoo! -- possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It's what makes the Internet such an exciting place.

So Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation.

Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies -- and then leverage its dominance into new, adjacent markets.

Could the acquisition of Yahoo! allow Microsoft -- despite its legacy of serious legal and regulatory offenses -- to extend unfair practices from browsers and operating systems to the Internet? In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors' email, IM, and web-based services? Policymakers around the world need to ask these questions -- and consumers deserve satisfying answers.

This hostile bid was announced on Friday, so there is plenty of time for these questions to be thoroughly addressed. We take Internet openness, choice and innovation seriously. They are the core of our culture. We believe that the interests of Internet users come first -- and should come first -- as the merits of this proposed acquisition are examined and alternatives explored.

Source: www.Google.com

Yahoo! Gets More Social with Applications for Bebo

Socializing isn't quite what it used to be. For many people, it's no longer just about catching up with your pals at an evening happy hour; it's also about staying connected to a wider group by using the web as a networking tool. Not only do social networking sites help keep us in contact with connections near and far, they also make it easy for us to share our daily lives, interests and personality with friends and family. And today, Yahoo! UK & Ireland is helping to improve the socializing experience for users on the leading UK social networking site, Bebo, with the integration of Yahoo! Answers and Yahoo! Music.

With the addition of Yahoo! Answers to Bebo's new application platform, Bebo users are now able to tap into each other's knowledge and expertise, benefiting themselves, their friends and the wider Yahoo! Answers community of millions of users. Bebo users can publish and share their Q&As with their friends and promote their reputation and participation in the Yahoo! Answers community via a module displayed on their user profile. They can also ask and answer questions directly within Bebo, and view Q&As from their Bebo friends.

We've also launched three new Yahoo! Music video channels -- Top Music, Rock and Urban -- so users can subscribe to the latest videos or add their favorite songs to their Bebo profile for all their friends to enjoy.

By making Yahoo! products and services more accessible off of the Yahoo! Network, we hope you find it easier to interact and share interests with your own communities. Don't forget to let us know what you think by commenting here.

Source: www.yahoo.com

Yahoo's CAPTCHA Security Reportedly Broken

Yahoo (NSDQ: YHOO) may soon see a surge in spam coming from Yahoo Mail accounts.

"John Wane," who identifies himself as a Russian security researcher, has posted software that he claims can defeat the CAPTCHA system Yahoo uses to prevent automated registration of free Yahoo Mail accounts.

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It's a technique that presents an image depicting distorted text that people, but not machines, can identify.

Large e-mail service providers like Google (NSDQ: GOOG), Microsoft (NSDQ: MSFT), and Yahoo present CAPTCHA images to users signing up for new accounts to make sure that there's a real person behind the registration information. These companies do so to discourage spammers from using automated methods to register thousands of free online accounts to send spam.

CAPTCHAs are also used to prevent spam in blogs and other online forums, automated ballot stuffing for online polls, and automated password guessing attacks.

"Few months ago, we received information that [a] Yahoo CAPTCHA recognition system exists in the wild with the recognition rate about 30%," Wane says in a blog post. "So we decided to conduct few experiments. We explored Yahoo CAPTCHA and designed a similar system with even better recognition rate (about 35%)."

Various automated methods exist to defeat CAPTCHA schemes but the CAPTCHAs used by Google, Microsoft, and Yahoo have remained difficult for computers to crack.

If the software works as advertised, and it's not clear that it does, it could force Yahoo and other companies to spend yet more money to defend against spammers.

"We are aware of attempts being made toward automated solutions for CAPTCHA images and continue to work on improvements as well as other defenses," a Yahoo spokesperson said in an e-mailed statement.

John Orbeton, strategic product manager for IronPort, said that if the software works, "it could be used for spam. It could be used for phishing. It depends on the motivation of the attacker." The claimed rate of success, 35%, he said, "could create a fairly significant number of e-mail accounts."

It is ironic, Orbeton added, that image-recognition technology, which is being used to defend against the current generation of image spam, should be used by spammers to create more spam.

Not that there's any shortage of the stuff. "In 2007 we saw spam volumes increase 100%," Orbeton said. "That comes out to around 20 spam messages per day for everyone on the planet, whether they have e-mail or not."

Source: www.informationweek.com

Yahoo Edges Out Google In User Satisfaction Poll

Is Yahoo (NASDAQ:YHOO) gaining ground on Google?

For the first time ever, Yahoo YHOO narrowly beat Google GOOG in the University of Michigan's annual American Customer Satisfaction Index report, which ranks business Web sites such as portals, search engines and news outlets.

According to the survey, released Aug. 14, Yahoo replaced Google as the top Web portal with a customer satisfaction score of 79, up nearly 4% over last year. Google's score slipped by 3.7% to 78. It's the second straight decline for the Web's top search site.

"With a 78 and 79 score, you don't declare a clear winner," said Larry Freed, chief executive of ForeSee Results, which sponsored the survey. "Yahoo has seen a great resurgence, and for Google the message here is that the competition is getting stronger."

The online survey polled 250 users in the second quarter of the year, then graded the results on a 100-point 19cale. Participants rated all of Yahoo's and Google's services -- such as maps, e-mail, information and entertainment features -- not just Web search.

Freed says Yahoo's jump is likely due to its home page redesign last year. The makeover created a one-stop shop that made it easier for consumers to find services such as weather, finance and videos.

"They are making solid incremental improvements," he said.

Unlike Yahoo, Google has resisted becoming a portal. Though it offers portal-like services through its personalized iGoogle page, Google's main home page consists of only a few links to services such as Google News and its Gmail e-mail service.

This spartan approach has worked well for Google. But that could be changing, Freed says.

"One of the reasons why Google's score went down is the consumer perception that nothing has really changed with Google over the years," he said. "The reality is that consumers expect change, they expect improvement especially when they see other sites like Yahoo making improvements."

That might be more perception than reality. Google continues to tweak its search service and has made several improvements to its stable of services. It recently added street-level views to its mapping service, for instance, along with 3-D outlines of buildings in cities.

Google's latest move is universal search. Launched in July, universal search allows consumers to search through text, photos, videos and other sources -- all at once.

Google wouldn't comment publicly on the survey results. But a spokeswoman said the company is always working to improve the service.

"The statement that nothing is changed on Google is not correct," said Greg Sterling, analyst for Sterling Market Intelligence, a research firm. "It's just that they have done a lot of subtle things."

Analysts say that subtlety could be part of its problem.

As a portal, Yahoo places links to all of its services on its home page, many of them prominently.

Google takes the opposite approach. It launches new services with little fanfare, then waits for user feedback to trickle in.

Google doesn't promote new services such as Google Finance or Google Base. Consumers have to hunt for them, says Freed.

"When you go to Google's home page you don't know about these other things," he said. "All you know is Google.com, the company's search service."

According to Web traffic research firm Hitwise, some 70% of visitors to Google went to use the company's search service in July. About 11% went for Google's YouTube video Web site. Nearly 6% visited Gmail. Google Video and Google Maps both received less than 2% of Google's total traffic. Google News got less than 1%.

Despite lower results in the satisfaction survey, Google continues to dominate search.

It accounted for 52.7% of all U.S. searches in June with 3.9 million searches, says market researcher Nielsen/NetRatings. That was up more than 46% over last year.

Yahoo ranked second with 1.49 million searches, up 46.3% over last year, and 20.2% of overall search traffic.

Another search service, Ask.com fared well in the University of Michigan survey. Consumers gave it a 75 score, up 5.6% from last year. The IAC/InterActiveCorp (NASDAQ:IACI) (OTCBB:IACPP) IACI subsidiary has only a 2.1% share of the search market, according to Nielsen/NetRatings.

"It does suggest some vulnerability on Google's part and some opportunity on the part of its competitors," said analyst Sterling.

Source:www.cnn.com

Google unveils paid storage

GOOGLE has begun selling expanded online storage, aimed at users with large picture, music or video file collections.
The annual prices established were $US20 ($24) for 6GB of online storage, $US75 for 25GB, $US250 for 100GB and $US500 for 250GB.

Google said the storage could be used across several Google products, including photo site Picasa and the email service Gmail. The storage will soon also work with Google Docs & Spreadsheets, the company's word processing and spreadsheet applications.

Gmail users currently get nearly 3GB of free storage while Picasa users get 1GB. The expanded storage would kick in when a user runs out of free storage in a particular service.

Yahoo and AOL already offer unlimited free storage for their email services.

Google has been adding about 145MB of free storage to each email account annually - a pace that would raise storage limits to more than 3.25GB in three years. Instead of matching Yahoo and AOL, Google decided instead to charge for additional storage to users with extraordinary needs.

Most users, however, don't even come close to reaching the free storage limits.

Source:www.australianit.news.com.au

Google Isn't Always The Best Search Choice

Google has turned into a household verb, but that doesn't make it the last word in Web search.

On one level, it can't be: Web searching isn't even 15 years old, and there's no reason to think that somebody couldn't do it better than Google.

On another level, it shouldn't be: The technology used to figure out what pages people want to see also helps companies calculate what products people might want to buy, and therefore what ads to display for them. Do you really want one company controlling that show?

Nobody's going to win any market share from Google -- about 50 percent of the U.S. market for Web search, twice that of No. 2 Yahoo, according to ComScore's latest data -- on pity alone. Other companies will have to win customers by offering something better, and probably less advertising than Google pushes at you.

A test of three other major Web search sites -- Yahoo, Microsoft's Live Search and IAC's Ask.com -- showed that they can, but it's not easy.

The best opportunity for the competition is probably blog searching. Google runs one of the biggest blog services around, Blogger, but using it to find relevant postings can quickly get you lost among "blogspam," or fake sites set up only to advertise unrelated products or services. This gets especially bad if you use Google's "sort by date" option to find newer posts.

Ask's blog search often did better. For example, a search for blogs talking about the possibility of the Metro rail system tunneling through Tysons Corner yielded about the same number of results at both Google and Ask, but Google's list of recent items was dominated by ad-filled phony sites.

Another blog-search site, Technorati, also provided more relevant links than Google. Yahoo and Live don't provide blog-only search.

Another Google weakness could be in video and photo results, some of which were far off the mark compared with the findings of other sites.

On the design side, some of Google's competitors also offer novel and interesting ways to get to the data you want.
Live's online maps also often prove more useful than Google's, which are deservedly renowned. In addition to the satellite photography available at every mapping site, Live also provides aerial photos in and around many cities. They're taken from a much lower altitude than photos available elsewhere and show the sides of buildings, not just their roofs.

One of Yahoo's best features isn't on its home page: a bookmark-sharing site called del.icio.us that it bought in 2005. Since it lists only sites that people have bothered to save shortcuts to, a search there can produce far less fluff.

All that said, for most of the things we search for on the Web every day, it may not matter which search engine you use. In most of the dozens of searches I tried for such things as the schedule of the Screen on the Green outdoor movies on the National Mall and Jim Romenesko's widely read blog about the news media, all four sites yielded the Web pages I sought.

They all also provided such conveniences as cached copies of pages that I could bring up if Web sites were inoperative or overloaded, and links to limit searches to images or news stories.

Google functioned better with more esoteric topics, finding the little-trafficked Web site of an Arlington neighborhood and an obscure battery-testing program. Ask delivered the least relevant results in these tests, with Yahoo and Live's accuracy falling in the middle.

Google also excelled at finding recent news stories. On Monday afternoon, it found a story about the reversal of a patent-lawsuit ruling against Microsoft within minutes of the decision. At Ask, Yahoo and Live, the same query yielded only older, less relevant stories (in Ask's case, none newer than July 30).

All of the sites tended to be too eager to interpret search queries as sales opportunities. Looking for reviews of a new HDTV, for example, yielded only links to sites selling that set-- not any third-party reviews. A search on how to wash an autographed baseball jersey led only to sites selling -- you guessed it -- autographed baseball jerseys.

Just as e-mail services can have a hard time fending off spam, it seems that search engines struggle to tell when a user doesn't want to turn into a buyer immediately.

If one of Google's rivals can crack that problem before the market leader, then you might see the Web-search market get a lot more interesting.

Ask, which redid its site this summer, is the most creative. It uses a clean, clever two-column layout that keeps your search query and related links visible on the left at all times, instead of having them scroll out of view. It also provides thumbnail previews of many sites it indexes, accessible by clicking on a binoculars icon.

The best feature at Microsoft's Live search, also recently redesigned, is its "search macros." The customizable queries limit a search to a set of sites that use particular terms. One of them, for example, looks for recipes posted at five popular cooking sites.

Source:www.washingtonpost.com

Search Engine Optimization for Universal Search - Back to Square One?

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites. However, in the middle of May 2007, Google began rolling out its new "Universal Search," something it had been working on behind the scenes for several years. This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.

What is Universal Search?

Someone using Google's Universal Search will find that a query brings back results that encompass not only web pages, but also videos, blogs, images, news articles, and other media available online. While Google already had in place options for searching each of these areas individually, many searchers did not notice those options or did not know how to use them, a phenomenon that became known as "invisible tabs."

With Universal Search, there's no need to select a separate menu item - the search will return results that encompass many different types of media. For example, a search for "breakdancing" might bring up not only web pages about breakdancing, but also blog posts about it, videos showing technique, and news articles about it. It would not, however, give you the reason why you were wearing parachute pants and trapped in the eighties.

However, Universal Search hasn't been rolled out fully yet. Currently, certain terms will give Universal results, while other searches will remain the same as before. This is a classic Google move - roll something out gradually, see how it plays in the public eye, and then decide what to do from there. Basically, Universal Search as it exists right now is very likely to change, depending on user feedback.

And if the limited queries that now return Universal Search results do not garner positive responses, it's likely that Google will revert to its previous, webpage predominated results. They obviously don't want to lose market share, and they already learned a valuable lesson not long ago when they released a new algorithm that was poorly received and which was subsequently dialed back.

What are the Benefits of Universal Search?

Universal Search brings several benefits to searchers. A searcher no longer has to specify the media he or she is looking for - one keyphrase search will cover everything. And the results from a search will be more comprehensive in many instances, giving a well-rounded picture to the searcher that may include better information than would previously have been found in a search of just one type of media.

What are the Drawbacks of Universal Search?

The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use. A search for "Paris Hilton" (ever heard of her?) will bring up news, videos, and other information about the heiress. But it will also bring up a map of the city of Paris showing locations of Hilton hotels, something most searchers that typed that exact phrase probably did not have in mind. Plus, 28% of Internet users are still using slow dialup connections (1), according to RVA Market Research. Many of these people are likely not interested in videos or other results that require much bandwidth, and such users may turn away from Universal Search entirely - there are, after all, other search engines. No, really - there are.

In addition, there is no way to turn off Universal Search; as it exists right now, it is part of the standard "Web" search, eliminating the ability to simply search web pages and introducing a new wrinkle in search engine optimization efforts. Now, a website is competing not only with other websites, but also with all the other media that will be included in the results that an average searcher sees. And Universal Search makes it difficult for Google itself to determine the relevance between different types of media, since the factors that determine a web page's relevance are much different than those that would determine a video's relevance, for example.

What Can You Do Now to Make Sure Your Site Is Ready to be Found in a Universal Search?

Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if - users' search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works. If it does catch on, you'll need to analyze the industry you are in and figure out which types of media might be most important for you. For example, if you are a real estate firm, images of the buildings and homes you are selling might become a very important part of your site, and so you will want to focus on adding alt tags to each image so that not only does your site show up for certain keyphrases, but your images do as well. If you are a business services firm, you instead might want to focus on news items produced by your company - press releases and white papers - and make sure that those are available to search engine spiders and optimized for critical phrases.

If you are working with an outside search engine optimization company already, now is the time to ask what they plan to do in regard to Universal Search. Your search engine optimization company should at least have an awareness of the magnitude of this new way to search on Google and should be able to present you with some sort of plan of attack, even if they plan to wait to embark upon the plan until they know for sure that Universal Search is going to catch on. If you are looking into hiring an outside search engine optimization company to launch a new campaign, the same holds true - ask your contacts at the firm how they are planning to handle Universal Search. They should at least be familiar with the concept and have a general outline to present to you.

Conclusion

If you thought that it was just Google that was working on what it calls Universal Search, think again. Yahoo, MSN, and Ask, as well as several minor search engines such as A9, are all working on their own versions of a universal search that will display different media types. These versions are currently still in the testing phase, but they could be rolled out at any time. What all this means for you and your search engine optimization company is that the face of SEO will be changing dramatically over the next several months - or it won't. Only time will tell.

Source:www.site-reference.com

Get the power with Social Media Optimization

Search engine optimization has been a well-known technique for getting an online web site known to the users of internet. In fact, things like internet marketing, email marketing and various other similar concepts have been regularly used for the promotion of an online site in the internet domain. However, technology is an ever-evolving thing and with the passage of time newer concepts have come out and these concepts has been well adopted for the promotion of online sites. One of the most recent and highly used newer techniques is social media optimization. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Nevertheless, like all the other techniques, social media optimization also has its individuality and there are certain unique principles that need to be followed while adopting to social media optimization for the optimization of a web site in World Wide Web.

There are various processes that need to be included when a web site has to be socially optimized. Basically, social media optimization helps to increase the linkabilty of the site. This is in fact, the main purpose for doing social media optimization for any online web site. Moreover, it should be made sure that the look and the feel of the web site for which social media optimization is being done, is constantly changed so that every time the site gives a fresh feeling to the visitors. This is also a necessity because nobody likes to see the same old graphics and read the same old content. Therefore, changes in the website help to get more visitors and at the same time help the business to earn revenue. Therefore, the content and the other materials used in the site should be highly attractive and attention grabbing.

The principle that works behind social media optimization is to mainly draw traffic to the site. Drawing a good amount of traffic is in fact, one of the best ways to get the site popular among various social media platforms and search engines like Google, Yahoo etc. The thing that mainly needs to be done is to write good articles and then get them circulated in the various social media platforms so that people can read them and come to visit the site. This not only helps in getting good traffic for the website but also helps in getting popular among internet users and various social media platforms. Once the content in the form of articles are floated among the various social media platforms, social media optimizers get hold of them and use them to optimize the site, which further helps in the promotion of that particular website.

After search engine optimization, social media optimization has become one of the most used techniques for the online promotion of a website. Social media optimization is a relatively newer concept but it is gaining a lot of impetus in the market as more and more optimization firms are using this concept to optimize the website of their clients. In fact, social media optimization proves to be a good option for drawing good traffic to a site and at the same time popularizing it in the social media platform.

Source:www.cometsearchenginemarketing.com