Monday, August 24, 2009

Search Engine Optimization - How Can It Beneficial For Your Business?

When a keyword is typed on a search engine, it provides dedicated links or the addresses of the website related to that keyword, sometimes volume of traffic increases in bulk to a website so there is a need to improve the volume of traffic to a website. We can say that Search engine optimization is a process that improves the volume or traffic to a website from search engines through natural search results. It was in mid-1990s when the webmasters began optimizing sites for search engines. All it required was that a webmaster needed to submit the URL or the address of a page to various search engines.

In relevance to a typed keyword these engines would send a spider that would crawl upon different pages and extract the dedicated links related to that keyword and then return the found information in a result list. It mainly contained two programs spider and indexer, spider could download a page and store it on the search engine’s server and then indexer would get the information about the page such as its word count locations and which are then placed in to scheduler. When a keyword is typed on a search engine then the site addresses related to that keyword will appear, the address which will appear earlier in the result list will receive more number of visitors.

To improve the volume of traffic SEO divides the different kinds of searches which includes image search, local search etc. Optimizing process typically involves the content to be edited and coding in HTML in order to increase relevance to specific keywords and to remove barriers to indexing activities of search engines. The term SEO also refers to Search Engine Optimizer. This term was adopted by different groups of consultants, purpose of whom were to carry out optimization of projects on the behalf of their clients. Search engine optimization may be provided by single source or it may serve as a part of broader marketing campaign.

A search engine optimizer to be effective it may require changes related to the HTML source code of a site. Search engine optimization methods may be incorporated into website development and design. There is also another term ‘Search Engine Friendly’ that may be used to describe web site designs, menus etc. There is a technique known as ‘spamdexing’ which allows using methods such as link farms and keyword stuffing. This method degrades the relevance of search results and experience of user for search engines. Search engine looks and then remove the sites which use these techniques from their respective indices.

A businessman wishes to have more number of visitors to his website. So it is important for him to aim with the keywords that may be used to find his business on the web. An effective Internet marketing program will include various things SEO, paid advertising, high quality web sites and setting up analytic programs to measure the success and improving the site conversion rate.

More: http://www.a1articles.com/article_1007129_62.html

13 comments:

Anonymous said...

Search Engine Optimization is very beneficial to promote the online business in all the aspects.

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Anonymous said...

Informative read about how can SEO beneficial for business,A successful SEO campaign is able to bring a high return on investment than any other marketing strategies.This will increase sales and overall profit.

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magi said...

Nice guide! thank you!/I love it ! Very creative ! That's actually really cool Thanks.

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Punk said...

this is such a nice and useful information for us...i appreciate urs word..........


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AuroIN LLC said...

The main benifits of Search engine optimization is higher sales. It is simple math—the more people who come to the website, the more potential customers attract. Don’t wait another moment to drive more traffic, increase sales, and improve visual appearance.

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Unknown said...

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.

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Unknown said...

Seo changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play. Web Design Bangalore

Freya said...

Awesome website...you have written very well with great efforts..Thanks for sharing this post with us all !!!!
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